Name, Address, and Phone Number (NAP)

Nap, otherwise known as Name, Address, and Phone Number is a factor in getting your website ranked.

Is it easy to find your contact information on every page?

This information should be displayed on every page of your website not only for ranking reasons but for accessibility reasons (user experience). If the website visitor can find your contact information quickly they are more likely to contact you.

NAP also has another reason to help you out. It is a big factor in helping you with local SEO. When Google or other search engines need to collect information about a business using NAP on your website will go a long way. Especially if you did not claim your business under Google Business Profile.

After you EAT take a NAP

After you EAT (make sure your website has the expertise, authority, and trustworthiness) it is a good idea to take a NAP (add your name, address, and phone number) to your website so that it can be picked up easier by the search engines, maps online, and citation directories.

NAP information that is used to help search engines find specific information about businesses helps them to build citation references. The citation references are used by other online directories that list specific business information on their websites.

Various Ways to give your website a NAP


You can manually add your name, address, and phone number to each page of your website by including it in the header and/or footer of your website by using HTML or a WYSIWYG editor.


This can also be done by using your NAP information in the schema markup code of your website. Here is an example of schema in action.

<script type="application/ld+json">
  "@context": "",
  "@type": "BlogPosting",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": ""
  "headline": "Digital Marketing Course",
  "description": "An in-depth course on how to do digital marketing.",
  "image": "",  
  "author": {
    "@type": "Person",
    "name": "Michael Rock",
    "url": ""
  "publisher": {
    "@type": "Organization",
    "name": "Rock Solid SEO",
    "logo": {
      "@type": "ImageObject",
      "url": ""
  "datePublished": "2022-04-20",
  "dateModified": "2022-12-06"

This schema was created using an online tool found at Technical SEO. If you have a WordPress site there are plugins that you can install that will do this for you.

This code is then added to the <header> section of your web page which can be difficult if you are using a CMS like WordPress. That is why most people use a plugin to do this for them.

The purchased version of this course will also give you a list of websites that you can submit to that matches your website citations.