How to do Keyword Research

For this example, we will do keyword research on the phrase ‘web hosting’.


Choose the right keywords for keyword research.Using a Thesaurus to get Ideas for the Main Keyword Research Theme

The first thing we have to do is consult a thesaurus on our main phrase ‘web hosting’ for our keyword research. Just because you call it that does not mean everyone calls it that.

If you go to https://www.freethesaurus.com/Web+hosting and type in ‘web hosting’, ‘web’, and ‘hosting’ you can come up with these quick main terms.

  • web hosting
  • website hosting
  • web site hosting
  • internet hosting

Now you can do thorough research on each of these terms but for this article, we will just pick one of the four above. How do we choose which one to use? We’ll pick the one that gets searched for the most!


Sources for Getting Estimated Traffic to Help Choose your Main Keyword Research Theme

There are quite a few places online that you can use as a source to find out how much traffic comes to a certain keyword phrase. These are my favorite ones.

Note: I do not use Google AdWords Keyword Planner for getting estimates on traffic because the numbers are usually off. You can read more about this here. Although I consider it an excellent resource for coming up with more keyword phrases for testing to use.

Let’s compare the results of the top 3 above for the phrase ‘web hosting’

  • Moz 11,500 to 30,300 searches a month
  • Spyfu 27,100 to 110,000 searches a month
  • SEOBook 36,780 searches a month (1,226 daily)

My preference is to collect the data from both Moz and Spyfu and if I see that both results are way off from each other then I will take a second look at that particular keyword phrase.

It is from my experience that Moz’s numbers for searches for the month are more accurate for organic traffic while Spyfu’s numbers are more accurate for pay per click searches.

Let’s see what Google AdWords Planner says… 100,000 to 1,000,000 searches a month. (Way Off!)

Now back to seeing which keyword phrase we are going to research.

  • web hosting (Moz 11,500 to 30,300)(Spyfu 27,100 to 110,000)
  • website hosting (Moz 11,500 to 30,300)(Spyfu 14,800 to 40,500)
  • web site hosting (Moz 51 to 100)(Spyfu 2,400 to 5,400)
  • internet hosting (Moz 201 to 500)(Spyfu 390 to 1,300)

If you notice above ‘web hosting’ is the winner for the number of times it is searched but is it relevant to what we want to achieve? This is why I manually search for these keyword phrases in the browser and look at the SERPs (search engine results pages) to help determine if what website listings are shown are related to what I think ‘web hosting’ is. I look at the websites listed and add 10% to each correct listing then compare the results to all four above.

  • web hosting 100%
  • website hosting 100%
  • web site hosting 100%
  • internet hosting 90%

An interesting thing to note is that when you search for ‘internet hosting’ the SERPs have 70% list ‘web hosting’, 10% list ‘internet hosting’, 10% list ‘website hosting, and 10% was not related directly to ‘web hosting’. Seeing how ‘web hosting’ dominates the SERPs in these examples helps tell you what to go with.

Moz has just introduced a new part of the tool that displays the ‘Organic CTR’ of the keyword phrase when you do the research through their website that estimates how likely that the people searching for the keyword phrase find what they are looking for. For the example ‘web hosting’ the organic CTR according to Moz is 53%. I would only use this as a guide and do it manually yet. Spyfu also has it’s own CTR but it is measured for pay per click rankings instead of organic rankings.

Both Moz and Spyfu offer their estimate on how difficult it is to rank for these keyword phrases organically. I use both of them but trust Moz’s number more.

From a scale from 1% (easiest) to 100% (hardest) here are the numbers that Moz and Spyfu give for ‘web hosting’.

  • Moz 93% to rank for this keyword phrase
  • Spyfu 74% to rank for this keyword phrase

This is the reason why we do keyword research in the first place to find the right keyword phrase that is searched for the most that are also easier to rank with.

This is our end result to help us to decide to use the phrase ‘web hosting’.

Thesaurus Accuracy
(Manual)
Moz
Low
Searches
Moz
High
Searches
Moz
Difficulty
Organic
CTR
Spyfu
Local
Searches
Spyfu
Global
Searches
CTR Spyfu
Difficulty
web hosting 100.00% 11,500 30,300 93% 53% 27,100 110,000 4.27% 74.00%
website hosting 100.00% 11,500 30,300 93% 53% 14,800 40,500 2.69% 80.00%
web site hosting 100.00% 51 100 91% 53% 2,400 5,400 2.69% 80.00%
internet hosting 90.00% 201 500 72% 34% 390 1,300 2.69% 80.00%

 


Now that we decided that our Main Keyword Theme we use for our keyword research will be ‘web hosting’ we can start building a list of a few hundred keyword phrases that relate to ‘web hosting’.

Here is a list of resources I use to gather keyword phrases. A few of them are free, a few of them are monthly paid subscriptions, and one of them is software I purchased.

  • Thesaurus
  • Uber Suggest
  • Google AdWords Keyword Planner
  • Google Trends
  • SEOBook
  • Google Related Searches
  • Ask.com Related Searches
  • Trellian
  • KeywordXP
  • Moz Keyword Explorer
  • Spyfu Related Keywords

You can also sort this list alphabetically and grab all of the keyword phrases by who, what ,where, when, and how to find out what questions people are asking online about ‘web hosting’ that you can use to your advantage by answering these questions on your website and gaining insight on what the general public is looking for.

Wow! 13,767 keyword phrases were found after I went through the list above! Quite obviously there are going to be duplicated so I entered them into a spreadsheet to remove the duplicates and ended up with 11,424 keyword phrases.

Now I take the remaining 11,424 keyword phrases and plug them into Moz (for organic research) and Spyfu (for pay per click research) to get data on such things such as:

  • Organically
    • How difficult it is to rank
    • What is the organic click-through rate (CTR)
    • What is the priority score of each one
  • Pay Per Click
    • Average cost per month to bid on each keyword phrase
    • How many unique advertisers are bidding in the last three months
    • How difficult it is to rank
    • Average cost to bid on each keyword phrase
    • Estimated Global Searches
    • Estimated Local Searches
    • Estimated clicks per month your ad will receive
    • Minimum clicks per month your ad will receive
    • Broad click-through rate (CTR)

After I enter in the stats for all of these keyword phrases in a spreadsheet I use the following methods to narrow down the list.

  • Delete phrases that are not searched for very often
  • Delete phrases that are to difficult to rank for
  • Delete phrases that have to tough of competition
  • Delete phrases that have to low of a click-through rate (CTR)
  • Delete phrases that are too expensive to bid on
  • Delete phrases not related to me or my business
  • Delete phrases that do not relate to my area.
    • An example would be chiropractic services. I would delete phrases that specify services not located in my area.
  • Delete phrases that have a low number of clicks in ads
  • Delete phrases too high in competition for pay per click ads

After this is done I will have a list of the top 100 or more keyword phrases that will be perfect for my SEO or Pay Per Click campaign that I want to use.

Happy Keyword Hunting! Or just pay me to do the keyword research because believe it or not I love doing this!

Other services I provide are web designweb hostingweb marketing, and website maintenance.

Michael

Brand New SEO Project – Choosing a New Domain Name

If you want to start a brand new project and want to get a little head start in the game then I would advise looking for just deleted domain names that already have a pretty decent DA (domain authority) or PA (page authority) with backlinks (websites linking to the deleted domain) already in place.

One of the places where you can look up recently deleted domains is https://www.expireddomains.net/deleted-domains/.

To narrow down the search you can filter the results by .com only and a keyword phrase that appears in the domain name.

In the example website https://www.expireddomains.net/deleted-domains/ they provide the number of backlinks, etc. already but I found out from experience that these numbers are NOT accurate and should be used as a guideline only!

You can use a Moz accountSpyfu, or something similar to get an accurate number of backlinks, DA, PA, etc.

The first thing we did is copy and paste the data into a spreadsheet to that we can sort and easily work on the list in front of us.

I sorted the columns by the number of backlinks, amount of traffic, etc. so that I could explore these further.

When I sorted the spreadsheet by the number of backlinks with the largest number first I examined the backlinks to see if they were spammy or all from just a few domains.

When doing research for a client we found some good domain names. We looked up what the website used to look like before the domain got deleted by using the WayBack machine.

Some of the websites did not relate to what the customer wanted to put up so we deleted these from the list.

The next step was to examine the backlinks of the top deleted domains that had the most backlinks.

I used the tools from Moz’s Link Explorer to take a closer look at the backlinks.

Ideally, this is what we were looking for:

  • A large number of backlinks that are not spammy.
  • The backlinks coming from many domain names that are not in the same IP block.
  • Backlinks that match your language.
  • Backlinks from websites that relate to the website that you want to put up.

It was discovered that there were only a few worth looking at. One of the sites we had thousands of backlinks pointing to the old domain name but they were not of high value and although the site had a DA (domain authority) of 24 we chose not to use this one. Domain authority is ranked from 1 (brand new site) to 100 (a super authoritative site like Google, Amazon, eBay, etc.).

The next step was checking the amount of traffic to the old website that got deleted.

In another column from the deleted domain list, it had an estimate for the amount of traffic that visited this deleted domain’s website. We double checked this estimated number with the result that Spyfu showed us. The amount of traffic was within fair range with what the deleted domain name website showed us.

Another way to research this is to see how many times this website was mentioned on social media sites like Facebook, Twitter, etc. One quick easy way to do this is doing a search in Google using the domain name between quotes like this. “examplesite.com”. This will show you all the websites out there that use exactly this domain name on other websites.

There are also some free online tools out there that you can use such as HootsuiteSocialMentionTwitter Analytics, etc.

Deciding on a domain name

Since we did not find any super positive domain names we decided to start out with a fresh one. One of the first steps we did is run what she wanted the website to be about through a thesaurus and created a list of similar keyword phrases that related to what she wanted and ran them through a traffic estimator like the tool that Moz uses.

The next step after we found out what phrases were searched for the most we plugged them into Google Trends to see how the searches for each phrase did throughout time. Using one of the Moz tools it also showed us how hard it was to rank for each keyword phrase that we had on our list. This would be very important in determining to build a website around or possibly picking a domain name.

After the client has decided what domain name to use and finding out it was available, (it had many searches, was steadily growing in interest in Google Trends, and was not to difficult to rank for) I told her that we should look at her keyword phrase that she wanted to use as a domain name in the SERPs (search engine results pages). It was discovered that on the first two pages of Google The keyword phrase was part of the domain name or a page of the domain name telling us that having the keyword phrase in the domain name was still a huge ranking factor in this example.

Note: It used to be easy to rank for a website by purchasing a domain name that used the keyword phrase within its URL. This is no longer the case. But there are examples sometimes where this still rings true. The domain the client picked happen to be one of these examples.

In the SERPs, I used the Moz Tool Bar to quickly give us an overview on the DA (domain authority), PA (page authority), and links for each site that was ranking in Google. An overview of this data showed that a website that used the keyword phrase had a low DA and PA but still outranked a website with a much higher DA and PA just by the simple fact that its keyword phrase was in its domain name. Another thing that was noticed was that these two sites still beat out giants like Facebook, Instagram, and Etsy!

It was decided at this moment to use the domain name that the client picked out. But there was a problem…

The domain name she picked up would be easy to rank for, had a high organic click-through rate (which means that the likelihood that people will read the domain name will find what they are looking for when they click the link) and had potential.

So what was the problem? It broke the cardinal rules of picking a domain name.

  • Easy to Spell
  • Easy to Remember
  • And is ‘catchy’

The domain name was not any of these because it was hard to spell, pronunciation, and remember but I told her not to despair. We could purchase another domain name that was easy to spell, remember, etc and just have it forward to her excellent keyword phrase domain name. This way she could tell her clients over the phone, on the radio, etc. the simplier version domain name and it will just forward to her keyword rich, more accurate description domain name. She would be getting the best of both worlds.

New Domain Authority Coming from Moz

Guide to Domain Authority 2.0

Transcription:

Domain Authority is changing. Here’s what you need to know.

What is Domain Authority?

Domain Authority (DA) predicts the ranking ability of a website. Higher DA scores indicate a higher chance of ranking in search engine results. Domain Authority scores are based on factors from a domain’s inbound links (backlinks).

What’s changing?

Moz now has…

  • More link data
  • Better ways to interpret that link data
  • Fresher link data

The new Domain Authority will be the most accurate way to compare your site’s ranking potential against your competition.

With metrics like Spam Score and link quality patterns factored into a sophisticated machine-learned model, you can keep pace with Google’s algorithm updates and make smarter search marketing decisions.

Timeline of recent updates

(September 2017) Tracking metrics over time – Moz starts tracking historical data. DA, PA, and Linking Domain counts can now be seen over time.

(April 2018) Bigger & fresher link index – Moz announces a rebuild of our link technology. This change makes our link index 35x bigger and 30x fresher than before.

(March 2019) New & improved algorithm – Moz updates the way DA is calculated, adding new factors that will improve the accuracy of the scores.

How will this affect my data?

If you monitor your site’s Domain Authority, you can expect to notice some changes. For some sites, DA scores may be higher; for others, they may be lower.

This is due to the update in how we calculate scores and is not a direct reflection of a change you’ve made to your link building strategy.

The update will apply to historical data so that you can continue to measure linear progress. This means that your “Metrics over time” will still be an accurate representation of your site’s authority and link improvement over time.

If you have a Campaign with Moz, we will retain your old score temporarily for reference. You will be able to view this data in the Links section of your Campaign.

Because we’re adding more factors to our algorithm, sites with suspicious link patterns may notice a change in DA beyond their normal fluctuations. This could cause a larger gap between your site’s score and the scores of others.

Dos and don’ts for using DA

DO: Use DA as a comparative metric between sites of a similar caliber, category, or industry.

DON’T: Don’t look at your site’s Domain Authority score in isolation.

DO: Look to see how your competitors’ DA scores fluctuated in light of any updates. How do you compare?

DON’T: Don’t mistake our 0–100 scale for an F–A grading on a test. You should not be aiming for 100 to get an “A,” but rather should be aiming for a score that is higher than your direct competitors (those who show up near you in search results for your target keywords).

DO: Expect regular fluctuations in your DA score, as both your site’s link profile and the rest of the web change over time.

DON’T: Don’t mistake DA for PageRank, Google’s link-based ranking signal. DA was created by Moz, and Google doesn’t factor the score into your site’s ranking.

To sum it up:

Moz is changing the way our Domain Authority score is calculated for even better accuracy.

Expect changes to your DA score in light of this update, but know that it’s not a reflection of changes to your site.

DA is a comparative metric, so look to see how your competitors’ scores change, too.

Aim for a score that is higher than your direct competitors (those who show up near you in search results).

Keyword Research Reports: How much are they worth?

Of course, I already did keyword research on ‘keyword research reports’ out there but all that tells me is that there is an interest out there of people looking to buy specific keyword research reports.

But, how much do people think it’s worth? How much are people willing to pay? I’ve done a little test and performed a free keyword research report and have given it away to one of my customers for free but I feel it was the wrong target audience. Why? Because she was not really looking for or needing a keyword research report. I received valuable insight on what she thought of the report herself and got her input on how much she thought it was worth but the dollar amount would not be accurate because she was not looking for or needing the keyword research report. Obviously, it would be worth more to people who were looking for it in the first place!

On average a report would cost $300 to $400 worth of labor. I enjoy doing these reports and get thrilled when discovering what people are thinking about certain topics, what is popular, and what areas they are popular in, etc. so I thought what if I were to do reports on certain subjects and sell them online for less? Would an interest be out there? The answer is yes but I was limited on what they expected or what they were willing to pay for one. If you have a dollar amount in mind please share it in the comments below.

First of all, what is the target audience of people wanting keyword research reports?

  • Business owners who want to learn what interests the general public for what they have to offer.
    • For example, they could jump on new trends that are just taking off and market to those people.
  • People who create Google Ads or other PPC (Pay Per Click) campaigns.
    • For example, they could tell if they are wasting money on keyword phrases that they are bidding that people are not searching for. (Plus the report will tell you the ‘value’ of each keyword phrase as well.)
  • Web Developers (not designers) who want to layout the website properly.
    • For example, if they knew what people are asking online they could create an FAQ page to answer their questions.
    • Or, if they see a trend on what people are looking for they can set up the navigation layout of the website to match.
  • Advertisers
    • For example, if they knew what keyword phrases are typed into Google the most they could design an ad to match what they are looking for.
  • Any other type of people you can think of? If so, leave it in the comments below.

If you are interested, this page on keyword research gives you more details on what is included in the report. After all, you would need to know all that is included before putting a price tag on it right?

In short, this is what these reports would include:

  • Questions that would get answered:
    • What keyword phrases are related to your website?
    • What keyword phrases are searched for the most?
    • Which keyword phrases are the easiest to rank for?
    • What questions do people ask that is related to your website?
    • What websites should you get links from based on your keyword phrase?
    • What type of links should you get related to your best keyword phrase?
  • What would be included in the reports:
    • The number of times per month each keyword phrase is searched for.
    • How hard it is to rank for each keyword phrase.
      (The keyword phrases will be color coded from green to red to get an idea quickly.)
    • A percentage from 1 to 100 that the keyword phrase will likely get clicked on. (Organic CTR)
    • A short comment on what you would have to do to rank for each keyword phrase.
    • Questions people ask related to your keyword research theme.
    • Best website links to get for your best keyword phrase.
    • The best type of website links you should concentrate on for linking to your website.
    • Recommendations from me on what you should do to give your website the maximum performance it needs.
    • An in-depth analysis of how to use this information

Thank you for taking the time to read this and thank you even more if you contributed a comment on what you think of this idea. And of course, if you want a custom keyword research done you can contact me at any time.

How to work with WooCommerce in 2019

WooCommerce has become one of the most popular choices to go with WordPress if you want to sell online. Since it is open-source it can be downloaded and added for free but there are additions you can purchase to add onto WooCommerce to make your life easier or give you an option that WooCommerce does not have. So if you want an inexpensive alternative to having a shopping cart on your website then use WordPress (which is great for marketing) and WooCommerce.

To install WooCommerce first log into your WordPress account and click on Plugins > Add New like below.

How to Install WooCommerce in 2019

Plugins > Add New

Next, type in ‘WooCommerce’ into the keyword search in the upper right-hand corner (1). Then click the ‘Install’ button (2).

How to Install WooCommerce for 2019

Search > Install

Then click on the ‘Activate’ button to activate it.

How to activate WooCommerce in 2019

Click ‘Activate’

Once you activate WooCommerce you are taken to the store setup page where you can enter in the following. Don’t worry you can skip this step if you like and enter it in later if you don’t have all of the information on hand.

  • Where is your store based?
    (enter in the country where your store resides)
  • Address
    (Enter the address where your store is located so your shipping calculator is accurate)
  • What type of products do you plan to sell?
    (You are given three choices, [physical, digital, and both]. For physical they are products that you can handle with your hands. For digital they are products that you can download like music and software.)

The next step is to set up what you will use for accepting payments. As of 2019, the choices available to you are Stripe, PayPal, and offline payments. Click on the little slider icon to the right to enable or disable the option.

2019 WooCommerce Payment Options

Payment Options

Step Three takes you to a screen where you set up what type of shipping to hookup. Out of the box for WooCommerce in 2019, there is only free shipping and flat rate shipping where you can choose how much to charge for shipping depending upon the zone (location) that you want to ship too. If you want to use FedEx or USPS there are extensions that you can get for free or pay for to enhance WooCommerce.

Below this is the option to print shipping labels at home if you want. If enabled it is recommended to install the plugin ‘Jetpack’ which is a very useful all-in-one plugin to help secure your website, crunch images to save space, automatically post to social media accounts, etc.

How to set up shipping for WooCommerce in 2019

Shipping Options

The next screen that shows up is the ‘Recommended’ portion of setting up WooCommerce.

Here you can choose to install these other programs to help with your WooCommerce store.

  • Storefront Theme
    (Highly recommended from me! Create a ‘Child Theme’ of this template so that when it updates to the latest version you do not lose any of your work. The layout of a shopping cart is already set up for you with this them.)
  • Automated Taxes
    (Let WooCommerce and Jetpack do the work for you.)
  • MailChimp
    (If you plan to have a newsletter or want to start an email campaign then MailChimp is the way to go. Although MailChimp can be confusing at first it is powerful to have on your side.
  • Facebook
    (Woocommerce sets up pixel tracking for marketing, messenger, catalog, syncs, etc.
  • Instagram
    (Instagram is not available as of May 17th, 2019 yet.)

When you click on ‘Continue’ at the bottom the checked selections will be automatically installed for you.

2019 WooCommerce Recommendations

2019 WooCommerce Recommendations

If you chose to use JetPack as one of the options you will be asked to create an account by signing up or you can just use your Google Login to make things go easier and faster.

Jetpack for WooCommerce

Sign up for Jetpack

After that your WooCommerce is ready. You will be taken to the screen below where you will have the following options available to you.

  • Sign up for a newsletter with WooCommerce
    (Receive emails for tips and the latest updates.)
  • Create a single product
    (Manually create your first product.)
  • Import several products
    (Use a spreadsheet to upload several hundred or even a thousand products at once.)
  • Visit Dashboard
    (This is a quick overview of products sold, awaiting payments, customer information, etc.)
  • Review Settings
    (Take a look at how you set up WooCommerce and extra settings that you can do to fine-tune things.)
  • View and Customize
    (From here you can customize the look of the store by choosing colors, adding a logo, etc.)

I will go over how to add a single product in Woocommerce in a future post. Also, I will show you how to import several products as well.

2019 WooCommerce is ready

WooCommerce is Ready

Save this post and come back when I update it with links on how to do the steps in more detail such as adding products.

Michael

How to add a product in 2019 WooCommerce with SEO in Mind

After you log into your WordPress site select Products > Add new and when the new screen shows up add the Product Name along the top.

Product Name in WooCommerce 2019

Products > Add New

After you enter the Product Name you can add a detailed description of the product in the big box below. Note: I installed the classic editor of WordPress instead of using the block editor. I find it much easier. To install the classic editor you can use the link https://wordpress.org/plugins/classic-editor/ to download it or go to Plugins > Add New and do a search for ‘classic editor’.

You can add images, lists, text, and whatever you want for your product description.

WooCommerce Product Description

Enter product description in the big content box

Next, choose your product type.

Choose a type for this product. Simple is suitable for most physical goods and services (we recommend setting up a simple product for now).

  • Variable is for more complex products such as t-shirts with multiple sizes. Also called, product attributes which can be different sizes, colors, etc.
  • Grouped products are for grouping several simple products into one.
  • Finally, external products are for linking off-site. If you have an affiliate program where you make money selling other people’s products you would use this option and enter the affiliate link website address (URL).

Two checkboxes are to the right.

  • Virtual: Means the products are intangible and are not shipped.
  • Downloadable: Means that your website visitors can be given access to download the product to their computer right after purchasing it.
WooCommerce Product Type

Product Type

Next, you can enter the price of your product. You can also put in a sale price and schedule a time to when the sale will be going on. Also, if you want can set the product to be taxable or not and what tax class you want.

Pricing WooCommerce Product

Pricing WooCommerce Products

Next, you enter the short description of the product. This information is displayed if you have multiple products on one page of the website so remember to make it enticing enough for them to click through and take a closer look at your product!

WooCommerce Product Short Description

Product Short Description

To add a picture of your product click on the link ‘Set product image’. This will be the main image of your product to display on your site. You can create a ‘Product Gallery’ for any other images of the product. For example, if you want to show different views or colors of your product. Another example is displaying an image showing it in use.

WooCommerce Product Images

Product Images

For a little detail and SEO work, you can enter the following when adding a product image. You will notice this on the right when you upload a product image. If you already have the product image in your Media Gallery you can go to Media > Library then select the image you want to edit, click edit, and fill in these details below.

  • Alt Text
    (This is text that you put that describes the image for screen readers for vision-impaired visitors to your website. This is an opportunity for SEO but keep it’s true purpose in mind to describe what the image is for the vision-impaired.
  • Title
    (Although this does not show up in the website it will enter it in the code of the website. This is an SEO opportunity as well where you can help the search engines find this particular product. One thing that I enter here is the part number of the product. Part numbers are easy to rank for in search engines.
  • Caption
    (The text you put here will display just below the product when it is shown on the website. A brief description, name, or part number can be displayed here and also can help with search engine optimization (SEO).
  • Description
    (This also does not show up on the website but describes the product. I have found with some of my marketing customers that if you put a strong detailed description of the product your images will start to rank in the search engines. It was a nice quick easy way to get rankings.
WooCommerce Product Image Details

Product Image Details

The next step is to add product tags for your product. Tags are a nice feature to help your customers find your products easier but is not required. Although I would do it because anything that makes it easier for your customer to find your product will make it easier for them to purchase it. Plus product tags are another opportunity for helping you to rank.

WooCommerce Product Tags

Product Tags

If you have a lot of products it would be a good idea to add them to a category. Categories also make it easier for your website visitors to find your products and if they can find your products easier it will mean more sales. Although this is optional, like the product tags, I recommend using this for both ease of use for the website visitor and the opportunity for SEO. If you forget to assign it a category then all product will be set to ‘Uncategorized’. You can rename this category but not delete it by going to Products > Categories > Edit.

WooCommerce Product Categories

Product Categories

The next step is to publish your WooCommerce Product. You have a few options here.

  • Save Draft
    (You can save it as a draft so it will be saved but not displayed on your website.)
  • Preview
    (You can preview what your product will look like before you publish it.)
  • Publish
    (This will make it live right away.)
  • Publish immediately Edit
    (You can choose to have this product go live at a certain set future date.)
  • Visibility
    • Public
      (You can have this product visible to the public)
    • Password Protected
      (Visitors would have to log into your website in order to see it.)
    • Private
      (Perhaps you only want admins to your website to view this product.)
Publish WooCommerce Product

Publish Product

And there you have it! This is how to manually publish a single product with SEO in mind.

Michael Rock

How to Import Many Products in WooCommerce for 2019

If you have a lot of products to import from a previous shopping cart that you used to use this can be a big time saver!

I was a little disappointed that WooCommerce did not have a sample .csv file that you could download and use as a template, but here is a workaround for that. Just create one product manually then go to Products > All Products then click on the ‘Export’ button along the top of the page.

2019 WooCommerce Export Products

How to Export Products in WooCommerce

After you do this you will come to a screen where you are given the options on how to export your products.

How to export products in 2019 WooCommerce

Export Options in WooCommerce

Just leave all of the options to ‘Export all categories’ and you do not have to check the box ‘Export custom meta?’. It is not needed for inputting your products. After you have done this a .csv file is generated that you can download. After you downloaded the .csv file you can open it in your spreadsheet editor, whether it be Google Sheets, Excel, Open Office, etc.

NOTE: When you manually create a product to export to create a template try to fill in as much information as possible!

These are the column headings that show up when you do this and are displayed below along with a brief description of each in parenthesis. If the export column is blank it is safe to leave them blank for the next import.

  • ID (Tracking ID number created by WooCommerce. You can leave this blank.)
  • Type (Type of product.)
  • SKU (The SKU number you use for inventory. Okay to leave blank if you do not have one.)
  • Name (Name of the product.)
  • Published (Published to your website. 1 means yes, 0 means no.)
  • Is featured? (Main product to display on your website. 1 means yes, 0 means no.)
  • Visibility in catalog (Viewable to the public.)
  • Short description (Short description of the product shown on multiple products page.)
  • Description (Detailed description of the product shown on the single product page.)
  • Date sale price starts (Beginning sale date.)
  • Date sale price ends (Ending sale date.)
  • Tax status (Whether the product is taxable or not.)
  • Tax class (Type of tax class.)
  • In stock? (1 means yes. 0 means no.)
  • Stock (How many you have in stock.)
  • Low stock amount (How many you have in stock before you get the ‘low stock’ warning.)
  • Backorders allowed? (1 means yes, 0 means no.)
  • Sold individually? (1 means yes, 0 means no.)
  • Weight (oz) (Weight of Product with the shipping container.)
  • Length (in) (Length of the shipping container with the product.)
  • Width (in) (Width of the shipping container with the product.)
  • Height (in) (Height of the shipping container with the product.)
  • Allow customer reviews? (1 means yes, 0 means no.)
  • Purchase note (Whether to allow people to leave a purchase note on the product.)
  • Sale price (Price of the product when it is on sale.)
  • Regular price (Normal price of the product.)
  • Categories (Category that the product fits into.)
  • Tags (Tags used to help find the product on your website separated by commas.)
  • Shipping class (Type of shipping class.)
  • Images (URL address of where the image is stored. NOTE: If you enter in the URL address where it is on your old shopping cart and the image URL is still is active then when you import the products into your new shopping cart WooCommerce will add the images to your new shopping cart and update the URL address of the product images to match! This is a great time saver!)
  • Download limit (A limit to downloading a non-physical product such as e-books, software, etc.)
  • Download expiry days (How long the website visitor is allowed to download a non-physical product.)
  • Parent (If your product is under a parent product it is displayed here.)
  • Grouped products (If your product is part of grouped products then it is displayed here.)
  • Upsells (Upsells that are added for your product.)
  • Cross-sells (Cross-sells related to your product.)
  • External URL (External URLs that talk about your product. It is normally not recommended to have one of these because we do not want people to leave your site. Instead, add any external information on your own web site!)
  • Button text (Custom text that you want on the product button.)
  • Position (Position your product is displayed. This can be blank.)

You can now compare the data from the spreadsheet where your old shopping cart is and copy and paste the info into the corresponding column of the exported test template that you created.

If after you do this you find a mistake that you made after you imported hundreds of products there is a great free plug-in that you can use that will delete all of the products at once that comes in handy! Warning though it WILL delete all of your products! WooCommerce Remove All Products

After you fill out the spreadsheet you can browse for your file and import it into WooCommerce where you will be asked to double check that the categories of what you are importing match the categories of WooCommerce.

Import Products Step 1 into WooCommerce

Importing products into WooCommerce

If you want to do a bulk edit of your products in your spreadsheet then upload them without editing or replacing all of your products you can check the checkbox, ‘Existing products that match by ID or SKU will be updated. Products that do not exist will be skipped.’. Just make sure that you export your latest products before doing a bulk edit on your spreadsheet so that the ID and SKU numbers match so no mistakes are made.

Import Products Into WooCommerce Step Two

Importing Products into WooCommerce

When you see this you will realize that you could have just uploaded your old shopping cart .csv file and pick and choose which WooCommerce category it would match too without having to create a template I just described above. But I have found that by creating a template and importing it that way leaves the chance of making a mistake much smaller.

Plus, it is a good idea to have a more accurate spreadsheet on your products for referring back to on later. After you verify that all of the categories match click ‘Run the Importer’ button at the bottom to import your products.

And there you have it. That is how you upload many products at once using the 2019 WooCommerce Importer.

How to add an affiliate link to 2019 WooCommerce

In order to have your WooCommerce shopping cart display affiliate links, you will have to change the product type to ‘External/Affiliate product’.

How to Add Affiliate Product to 2019 WooCommerce Step 1

Select External/Affiliate

After you change the product type just enter in the link to the external site (in this case) or the affiliate link (be sure to include the data after the question mark in the URL so that you get credit for the affiliate link).

An example of an affiliate link is https://rover.ebay.com/rover/1/711-53200-19255-0/1?mpre=https%3A%2F%2Fwww.ebay.com%2Fitm%2F2005-Ford-Mustang-GT%2F303158466387%3Fhash%3Ditem4695a71753%3Ag%3AFvcAAOSwV9RcpqMC&campid=5338534859&toolid=20008

How to Add Affiliate Product to 2019 WooCommerce Step 2

Enter in affiliate link here

Some of you may have noticed a problem. Even though the ‘Buy Product’ is listed there, a couple of PayPal buttons may also be there which can screw up people trying to purchase this product.

How to Add Affiliate Product to 2019 WooCommerce Step 3

Disable PayPal Checkout

As of May 21st, 2019 WooCommerce has not rectified this so if you have any products that are external/affiliate you will have to go to WooCommerce > Settings > Payment Methods and disable ‘PayPal Checkout’ then click ‘Save Changes’ to fix this. This will get rid of the PayPal buttons but don’t worry you can still have people purchase your products using PayPal.

Moz vs. Spyfu

I consider both Moz, Google AdWords, and Spyfu to be excellent tools when I do my research and with most keyword research tools you find online they all have different numbers.

Google AdWords I have always known to wildly inaccurate search volumes and I only use it to get keyword ideas. Rand Fishkin did some tests and wrote about it as well. You can read his post on moz.com “Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

I noticed individually the search volume numbers were usually a bit off between Moz and Spyfu so I decided to run a test on some keyword research I did and compared a little over 200 phrases that I would share below.

As I tell my customers I believe Moz to be more accurate for organic search results and I believe Spyfu to be more accurate for pay per click results. Of course, Google AdWords is supposed to be for pay per click results but I never trusted their numbers and only trust them for keyword phrase ideas to add to the list then paste them into Moz’s tool to get volume numbers.

To further complicate things Moz uses ‘Min Volume’ and ‘Max Volume’ while Spyfu uses ‘Local Searches’ and ‘Global Searches’. Can we really compare these two? Did Spyfu use these terms to make their numbers more plausible when compared to other tools like Moz and Google AdWords?

When comparing Moz’s ‘Min Volume’ to Spyfu’s ‘Local Searches’ we find the difference in numbers from 19 to over 49,000. When comparing Moz’s ‘Max Volume’ to Spyfu’s ‘Global Searches’ we find the difference in numbers from 40 to 468,000.

When comparing all of them together in the chart below you would think that the two ‘Difference’ columns would be relatively close from lowest to highest but it isn’t. It jumps around quite a bit.

Note: Moz’s n/a and the difference #value! could not be calculated because some of the keyword phrases are not in Moz’s index.

Keyword
Analyzed 6/7/2019
Moz
Min Volume
Spyfu
Local Searches
Difference Moz
Max Volume
SpyFu
Global Searches
Difference
funnel digital marketing 0 20 20 10 50 40
power digital marketing 501 880 379 850 1000 150
digital marketing near me 201 480 279 500 1000 500
digital marketing software 101 210 109 200 1000 800
digital marketing strategist 201 480 279 500 1300 800
digital marketing podcast 101 390 289 200 1000 800
digital marketing strategy pdf 51 70 19 100 1000 900
digital marketing workshop 51 90 39 100 1000 900
digital marketing for dummies pdf 11 110 99 50 1000 950
digital marketing videos 11 140 129 50 1000 950
why digital marketing is important 11 140 129 50 1000 950
digital marketing for real estate 11 320 309 50 1000 950
digital marketing real estate 11 320 309 50 1000 950
real estate digital marketing 11 320 309 50 1000 950
web marketing agency 11 320 309 50 1000 950
master digital marketing 0 30 30 10 1000 990
digital marketing tips 201 320 119 500 1600 1100
b2b digital marketing 101 260 159 200 1300 1100
digital marketing agency near me 101 590 489 200 1300 1100
digital marketing objectives 11 70 59 50 1300 1250
digital marketing case studies 11 210 199 50 1300 1250
digital marketing case study 11 210 199 50 1300 1250
digital marketing b2b 11 260 249 50 1300 1250
digital marketing company in usa 11 260 249 50 1300 1250
digital marketing for business 11 260 249 50 1300 1250
digital marketing conferences 11 590 579 50 1300 1250
digital marketing conference 11 720 709 50 1300 1250
digital marketing introduction 0 70 70 10 1300 1290
introduction to digital marketing 0 70 70 10 1300 1290
digital marketing agency us 0 140 140 10 1300 1290
digital marketing agency usa 0 140 140 10 1300 1290
business digital marketing 0 260 260 10 1300 1290
digital marketing businesses 0 260 260 10 1300 1290
digital marketing for b2b 0 260 260 10 1300 1290
social media marketing courses online 0 320 320 10 1300 1290
digital marketer conference 0 590 590 10 1300 1290
digital marketing course near me 101 140 39 200 1600 1400
digital marketing classes 201 480 279 500 1900 1400
digital marketing platforms 101 390 289 200 1600 1400
digital marketing solutions 101 480 379 200 1600 1400
digital marketing basics 51 210 159 100 1600 1500
online digital marketing 51 235 184 100 1600 1500
digital content marketing 51 260 209 100 1600 1500
digital marketing firm 51 720 669 100 1600 1500
why digital marketing 11 170 159 50 1600 1550
digital marketing articles 11 260 249 50 1600 1550
digital marketing content 11 260 249 50 1600 1550
digital marketing online 11 260 249 50 1600 1550
tips for digital marketing 11 320 309 50 1600 1550
digital marketing classes online 11 480 469 50 1600 1550
digital marketing solution 11 480 469 50 1600 1550
about digital marketing 0 30 30 10 1600 1590
digital marketing strategy examples 0 210 210 10 1600 1590
content digital marketing 0 260 260 10 1600 1590
digital marketing platform 0 390 390 10 1600 1590
digital marketing online class 0 480 480 10 1600 1590
online digital marketing classes 0 480 480 10 1600 1590
importance of digital marketing 101 140 39 200 1900 1700
digital marketing plan template 101 390 289 200 1900 1700
digital marketing campaign 101 480 379 200 1900 1700
what is digital marketing strategy 51 210 159 100 1900 1800
future of digital marketing 51 320 269 100 1900 1800
the future of digital marketing 51 320 269 100 1900 1800
advantages of digital marketing 11 110 99 50 1900 1850
digital marketing advantages 11 110 99 50 1900 1850
what is a digital marketing strategy 11 210 199 50 1900 1850
digital marketing future 11 320 309 50 1900 1850
future digital marketing 11 320 309 50 1900 1850
digital marketing expert 11 390 379 50 1900 1850
digital marketing experts 11 390 379 50 1900 1850
digital marketing kpi 11 390 379 50 1900 1850
kpi digital marketing 11 390 379 50 1900 1850
digital marketing class 11 480 469 50 1900 1850
advantage of digital marketing 0 110 110 10 1900 1890
digital marketing tutorial 0 110 110 10 1900 1890
what are digital marketing strategies 0 210 210 10 1900 1890
digital marketing funnel 201 720 519 500 2400 1900
role of digital marketing 101 170 69 200 2400 2200
internet marketing agency 101 940 839 200 2400 2200
traditional marketing vs digital marketing 51 0 -51 100 2400 2300
digital marketing vs traditional marketing 51 320 269 100 2400 2300
digital marketing roles 11 170 159 50 2400 2350
digital marketing website 11 260 249 50 2400 2350
digital marketing funnels 11 720 709 50 2400 2350
digital marketing mix 0 90 90 10 2400 2390
website digital marketing 0 260 260 10 2400 2390
digital marketing channels 201 590 389 500 2900 2400
freelance digital marketing 1701 1900 199 2900 5400 2500
how to do digital marketing 101 260 159 200 2900 2700
seo digital marketing 101 320 219 200 2900 2700
digital marketing news 851 1300 449 1700 4400 2700
digital marketing specialist 851 1600 749 1700 4400 2700
digital marketing for dummies 501 880 379 850 3600 2750
digital marketing analyst 501 1000 499 850 3600 2750
benefits of digital marketing 51 210 159 100 2900 2800
digital marketing seo 51 320 269 100 2900 2800
digital marketing benefits 11 210 199 50 2900 2850
seo in digital marketing 11 320 309 50 2900 2850
digital channel marketing 11 590 579 50 2900 2850
benefits digital marketing 0 210 210 10 2900 2890
digital marketing plan 201 720 519 500 3600 3100
digital marketing trends 201 720 519 500 3600 3100
digital media marketing 201 880 679 500 3600 3100
digital marketing analytics 201 1000 799 500 3600 3100
masters in digital marketing 51 720 669 100 3600 3500
digital marketing planning 11 720 709 50 3600 3550
digital marketing plans 11 720 709 50 3600 3550
digital marketing trend 11 720 709 50 3600 3550
marketing digital media 11 880 869 50 3600 3550
master in digital marketing 0 720 720 10 3600 3590
master of digital marketing 0 720 720 10 3600 3590
media digital marketing 0 880 880 10 3600 3590
digital marketing analysis 0 1000 1000 10 3600 3590
types of digital marketing 201 480 279 500 4400 3900
learn digital marketing 201 590 389 500 4400 3900
digital marketing books 101 720 619 200 4400 4200
online marketing agency 101 1000 899 200 4400 4200
digital marketing pdf 51 140 89 100 4400 4300
digital marketing work 0 140 140 10 4400 4390
new digital marketing 0 1300 1300 10 4400 4390
digital marketing specialists 0 1600 1600 10 4400 4390
digital marketing blogs 201 720 519 500 5400 4900
digital marketing tools 201 720 519 500 5400 4900
digital marketing meaning 101 170 69 200 5400 5200
digital marketing blog 101 720 619 200 5400 5200
online marketing company 101 1600 1499 200 5400 5200
digital marketing freelance 101 1900 1799 200 5400 5200
freelance digital marketer 51 1900 1849 100 5400 5300
digital marketing tool 11 720 709 50 5400 5350
digital marketing freelancer 11 1900 1889 50 5400 5350
blog digital marketing 0 720 720 10 5400 5390
marketing company online 0 1600 1600 10 5400 5390
digital marketing consultant 201 1300 1099 500 6600 6100
digital marketing consulting 51 1300 1249 100 6600 6500
digital marketing consultancy 11 1300 1289 50 6600 6550
digital marketing consultants 11 1300 1289 50 6600 6550
digital marketeer 11 891 880 50 6624 6574
digital marketing training 501 720 219 850 8100 7250
digital market 101 320 219 200 8100 7900
digital marketing trainer 11 720 709 50 8100 8050
digital marketing definition 851 1900 1049 1700 12100 10400
digital marketing services 851 1900 1049 1700 12100 10400
digital marketing strategy 851 2400 1549 1700 12100 10400
digital marketing courses online 201 1600 1399 500 12100 11600
online digital marketing courses 201 1600 1399 500 12100 11600
define digital marketing 201 1900 1699 500 12100 11600
digital marketing strategies 201 2400 2199 500 12100 11600
digital marketing service 51 1900 1849 100 12100 12000
strategic digital marketing 51 2400 2349 100 12100 12000
digital marketing course online 11 1600 1589 50 12100 12050
online digital marketing course 11 1600 1589 50 12100 12050
definition of digital marketing 11 1900 1889 50 12100 12050
digital marketing online course 0 1600 1600 10 12100 12090
definition digital marketing 0 1900 1900 10 12100 12090
digital marketing as a service 0 1900 1900 10 12100 12090
digital strategy marketing 0 2400 2400 10 12100 12090
strategies for digital marketing 0 2400 2400 10 12100 12090
digital marketing company 851 3600 2749 1700 18100 16400
what is digital marketing 4301 5400 1099 6500 40500 34000
what is digital marketing? 101 5400 5299 200 40500 40300
digital marketing is 0 5400 5400 10 40500 40490
what are digital marketing 0 5400 5400 10 40500 40490
what is the digital marketing 0 5400 5400 10 40500 40490
digital marketing agency 4301 14800 10499 6500 49500 43000
digital marketing agencies 501 14800 14299 850 49500 48650
agency digital marketing 11 14800 14789 50 49500 49450
digital marketer agency 11 14800 14789 50 49500 49450
digital agency marketing 0 14800 14800 10 49500 49490
marketing digital agency 0 14800 14800 10 49500 49490
digital marketing course 1701 3600 1899 2900 74000 71100
digital marketing courses 501 3600 3099 850 74000 73150
course in digital marketing 0 3600 3600 10 74000 73990
course of digital marketing 0 3600 3600 10 74000 73990
courses in digital marketing 0 3600 3600 10 74000 73990
courses on digital marketing 0 3600 3600 10 74000 73990
marketing digital 2901 1900 -1001 4300 201000 196700
digital marketing 30301 49500 19199 70800 368000 297200
digital marketer 4301 49500 45199 6500 368000 361500
digital marketers 11 49500 49489 50 368000 367950
digital markets 11 49500 49489 50 368000 367950
digital marketing? 0 49500 49500 10 368000 367990
/digital-marketing/ n/a 49500 #VALUE! n/a 368000 #VALUE!
benefit of digital marketing n/a 210 #VALUE! n/a 2900 #VALUE!
companies with digital marketing n/a 3600 #VALUE! n/a 18100 #VALUE!
course digital marketing n/a 3600 #VALUE! n/a 74000 #VALUE!
courses for digital marketing n/a 3600 #VALUE! n/a 74000 #VALUE!
digital business marketing n/a 260 #VALUE! n/a 1300 #VALUE!
digital market strategies n/a 2400 #VALUE! n/a 12100 #VALUE!
digital marketer near me n/a 480 #VALUE! n/a 1000 #VALUE!
digital marketing agency in usa n/a 140 #VALUE! n/a 1300 #VALUE!
digital marketing benefit n/a 210 #VALUE! n/a 2900 #VALUE!
digital marketing company usa n/a 260 #VALUE! n/a 1300 #VALUE!
digital marketing strategy. n/a 2400 #VALUE! n/a 12100 #VALUE!
digital marketing trainers n/a 720 #VALUE! n/a 8100 #VALUE!
digital marketing tutorials n/a 110 #VALUE! n/a 1900 #VALUE!
digital marketing what n/a 5400 #VALUE! n/a 40500 #VALUE!
digital real estate marketing n/a 320 #VALUE! n/a 1000 #VALUE!
ditgital marketing n/a 644 #VALUE! n/a 4784 #VALUE!
example digital marketing strategy n/a 210 #VALUE! n/a 1600 #VALUE!
marketing digital definicion n/a 10 #VALUE! n/a 1300 #VALUE!
marketing online service n/a 590 #VALUE! n/a 1900 #VALUE!
service digital marketing n/a 1900 #VALUE! n/a 12100 #VALUE!
services of digital marketing n/a 1900 #VALUE! n/a 12100 #VALUE!
strategy for digital marketing n/a 2400 #VALUE! n/a 12100 #VALUE!
strategy of digital marketing n/a 2400 #VALUE! n/a 12100 #VALUE!
workshop on digital marketing n/a 90 #VALUE! n/a 1000 #VALUE!

Where does Moz get its data from?

According to the article on their website, their accuracy is at about 95%. They are using Russ Jones’ volume bucket methodology and adding in anonymized clickstream data from ~1 million real searchers in the US.

Where does Spyfu get its data from?

Spyfu says they use some of its data from Google AdWords as well but also says the search (volume) numbers are way off just like Moz did. They mention that they use their own in-house method using several different factors stating that, “freakishly right way more than we’re wrong.”

Here is another article that says Spyfu is right 90% of the time for ad budgets and SEO clicks. This article on their website gives more detail on how they come up with their numbers. Spyfu also sites when a company checked how accurate their data was and cited 79% then Spyfu explained how they improved the numbers since this study to bring it up to 90%.

My question is this. If one claims to be 95% correct and the other claims to be 90% correct why are the numbers when comparing the two so far off? Is it because one states they are min and max volume while the other call it local and global value?


Here is the definition of local and global searches from Spyfu:

Monthly Searches

This is the average number of times each month that Google users search this exact keyword, broken into local (country) search volume.

Monthly Searches

This is the average number of times each month that Google users search this exact keyword, broken into global (world-wide) search volume.


Here is the definition of min and max searches from Moz:

Volume ranges show you (with 95% or more accuracy) how often a term or phrase is searched for in Google each month.


Keyword Difficulty

When you compare the ranking difficulty between Moz and Spyfu here is what you find. I calculated this by using a percentage and the range became -52% to 62% difference. Another very large difference. You will also notice that overall there is not a gradual lowest to highest for Moz or Spyfu when sorted by the column ‘Percentage Difference’.

Keyword
Analyzed 6/7/2019
Moz
Difficulty
SpyFu
SEO Difficulty
Percentage
Difference
ditgital marketing 61 40 -52.50%
digital marketeer 58 47 -23.40%
define digital marketing 60 52 -15.38%
digital marketing meaning 62 57 -8.77%
digital marketing definition 61 57 -7.02%
definition of digital marketing 61 57 -7.02%
definition digital marketing 59 56 -5.36%
what are digital marketing 58 61 4.92%
digital marketing plan template 47 50 6.00%
digital marketing is 60 64 6.25%
digital marketing what 56 60 6.67%
what is digital marketing 57 63 9.52%
what is the digital marketing 59 66 10.61%
media digital marketing 57 64 10.94%
what is digital marketing? 57 64 10.94%
digital media marketing 62 70 11.43%
digital market 61 69 11.59%
importance of digital marketing 37 42 11.90%
about digital marketing 55 63 12.70%
marketing digital media 59 69 14.49%
digital marketing news 50 59 15.25%
digital marketing trend 44 52 15.38%
why digital marketing is important 38 45 15.56%
digital marketer 58 69 15.94%
/digital-marketing/ 61 73 16.44%
digital marketing? 61 74 17.57%
role of digital marketing 41 50 18.00%
digital marketing 60 74 18.92%
the future of digital marketing 38 47 19.15%
digital marketing future 39 49 20.41%
digital marketing vs traditional marketing 23 29 20.69%
future of digital marketing 38 48 20.83%
content digital marketing 49 62 20.97%
digital marketing tools 44 56 21.43%
digital marketing trends 40 51 21.57%
digital marketing content 47 60 21.67%
digital markets 52 67 22.39%
digital marketing tool 44 57 22.81%
online digital marketing course 47 61 22.95%
power digital marketing 45 59 23.73%
digital marketers 53 70 24.29%
future digital marketing 39 52 25.00%
benefits of digital marketing 30 40 25.00%
traditional marketing vs digital marketing 23 31 25.81%
digital marketing trainers 40 54 25.93%
digital marketing tips 41 56 26.79%
digital marketing videos 38 52 26.92%
example digital marketing strategy 40 55 27.27%
digital marketing plans 37 51 27.45%
why digital marketing 42 58 27.59%
learn digital marketing 44 61 27.87%
digital business marketing 48 67 28.36%
strategic digital marketing 45 63 28.57%
digital marketing courses online 47 66 28.79%
how to do digital marketing 42 59 28.81%
digital marketing strategy examples 39 55 29.09%
digital marketing tutorial 36 51 29.41%
digital marketing course online 48 68 29.41%
tips for digital marketing 38 54 29.63%
course digital marketing 50 72 30.56%
new digital marketing 45 65 30.77%
benefits digital marketing 29 42 30.95%
marketing digital 51 74 31.08%
online digital marketing courses 48 70 31.43%
digital marketing case studies 26 38 31.58%
online digital marketing classes 45 66 31.82%
digital marketing tutorials 38 56 32.14%
digital content marketing 40 59 32.20%
digital marketing online course 48 71 32.39%
digital marketing courses 50 74 32.43%
digital marketing for dummies pdf 35 52 32.69%
digital marketing class 47 70 32.86%
digital marketing introduction 36 54 33.33%
digital marketing course 48 72 33.33%
courses in digital marketing 48 72 33.33%
courses on digital marketing 48 72 33.33%
benefit of digital marketing 28 42 33.33%
digital marketing online 47 71 33.80%
course of digital marketing 47 71 33.80%
social media marketing courses online 42 64 34.38%
kpi digital marketing 32 49 34.69%
digital marketing blog 28 43 34.88%
digital marketing online class 46 71 35.21%
digital marketing objectives 29 45 35.56%
course in digital marketing 47 73 35.62%
online digital marketing 45 70 35.71%
digital marketing for dummies 36 56 35.71%
digital marketing planning 36 56 35.71%
digital marketing case study 25 39 35.90%
digital marketing for b2b 32 50 36.00%
what is a digital marketing strategy 40 63 36.51%
strategy for digital marketing 40 63 36.51%
digital marketing mix 33 52 36.54%
b2b digital marketing 31 49 36.73%
advantages of digital marketing 24 38 36.84%
digital marketing analyst 36 57 36.84%
digital marketing analytics 41 65 36.92%
marketing digital definicion 29 46 36.96%
digital marketing basics 34 54 37.04%
what are digital marketing strategies 39 62 37.10%
digital marketing training 39 62 37.10%
digital marketing classes online 44 70 37.14%
digital strategy marketing 44 70 37.14%
types of digital marketing 27 43 37.21%
digital marketing kpi 32 51 37.25%
digital marketing platforms 37 59 37.29%
digital marketing articles 35 56 37.50%
digital market strategies 40 64 37.50%
digital marketing platform 38 61 37.70%
digital marketing campaign 33 53 37.74%
digital marketing benefits 28 45 37.78%
courses for digital marketing 44 71 38.03%
digital marketing services 29 47 38.30%
digital marketing course near me 45 73 38.36%
digital marketing strategy 40 66 39.39%
digital marketing strategy. 40 66 39.39%
digital marketing podcast 35 58 39.66%
strategy of digital marketing 38 63 39.68%
what is digital marketing strategy 39 65 40.00%
digital marketing classes 44 74 40.54%
digital marketing trainer 35 59 40.68%
digital marketing as a service 32 54 40.74%
digital marketing advantages 26 44 40.91%
digital marketing b2b 30 51 41.18%
blog digital marketing 30 51 41.18%
digital marketing plan 34 58 41.38%
digital marketing businesses 39 67 41.79%
strategies for digital marketing 39 67 41.79%
companies with digital marketing 39 67 41.79%
digital marketing pdf 29 50 42.00%
digital marketing work 37 64 42.19%
digital marketing strategist 30 52 42.31%
services of digital marketing 30 52 42.31%
digital marketing strategies 39 68 42.65%
digital marketing benefit 29 51 43.14%
digital marketing specialist 34 60 43.33%
digital real estate marketing 30 54 44.44%
marketing online service 40 73 45.21%
digital marketing conference 30 55 45.45%
digital channel marketing 30 55 45.45%
digital marketing analysis 31 57 45.61%
advantage of digital marketing 25 46 45.65%
digital marketing freelance 33 61 45.90%
digital marketing funnel 27 50 46.00%
digital marketing service 28 52 46.15%
digital marketer conference 29 54 46.30%
digital marketing roles 29 54 46.30%
website digital marketing 45 84 46.43%
digital marketing consulting 31 58 46.55%
digital marketing specialists 33 62 46.77%
digital marketing for business 35 66 46.97%
digital marketing blogs 27 51 47.06%
funnel digital marketing 28 53 47.17%
digital marketing conferences 28 53 47.17%
business digital marketing 35 67 47.76%
digital marketing near me 39 76 48.68%
digital marketing workshop 24 47 48.94%
digital marketing for real estate 26 51 49.02%
digital marketing consultants 29 57 49.12%
master in digital marketing 32 63 49.21%
digital marketing website 42 83 49.40%
digital marketing real estate 25 50 50.00%
real estate digital marketing 25 50 50.00%
digital marketing agency near me 39 78 50.00%
introduction to digital marketing 27 54 50.00%
digital marketing funnels 27 54 50.00%
digital marketing channels 27 54 50.00%
freelance digital marketing 31 62 50.00%
digital marketing freelancer 30 60 50.00%
workshop on digital marketing 22 44 50.00%
marketing company online 40 81 50.62%
digital marketer near me 39 79 50.63%
digital marketing company 38 77 50.65%
digital marketing agency 38 77 50.65%
digital marketing software 34 69 50.72%
seo in digital marketing 34 69 50.72%
digital marketing expert 28 57 50.88%
digital marketing agencies 38 78 51.28%
digital agency marketing 37 76 51.32%
seo digital marketing 35 72 51.39%
digital marketing seo 34 70 51.43%
masters in digital marketing 32 66 51.52%
online marketing agency 41 85 51.76%
service digital marketing 28 59 52.54%
digital marketing solution 25 53 52.83%
freelance digital marketer 28 60 53.33%
marketing digital agency 36 79 54.43%
digital marketing firm 39 86 54.65%
online marketing company 36 80 55.00%
digital marketing solutions 27 61 55.74%
digital marketing consultant 27 61 55.74%
digital marketing agency us 36 83 56.63%
agency digital marketing 35 81 56.79%
master digital marketing 31 73 57.53%
digital marketer agency 34 81 58.02%
digital marketing strategy pdf 18 43 58.14%
digital marketing books 23 55 58.18%
master of digital marketing 30 73 58.90%
digital marketing consultancy 22 54 59.26%
internet marketing agency 35 86 59.30%
digital marketing experts 24 60 60.00%
digital marketing agency usa 33 84 60.71%
web marketing agency 34 87 60.92%
digital marketing company usa 32 82 60.98%
digital marketing agency in usa 32 84 61.90%
digital marketing company in usa 31 82 62.20%

I would be very interested in your comments below about these findings and what you think of the two is the most accurate?

Affiliate Marketing

Affiliate marketing is basically the process of marketing someone else’s product. If you promote their product on your website and they click a link to purchase it on their website you will get a percentage of the sale called a commission.

Although many see this as passive or residual income, a lot of hard work has to be done to build up a reputable website that gets a lot of traffic before you can reap the benefits of very little work to obtain passive or residual income. After this is done then very little maintenance is needed. If you happen to have a website that already gets a ton of traffic then just dive in.

Physical Products vs. Subscription Services vs. Digital Products

For physical products, the money you get will be one-time only. But if you make a sale that is subscription based you can continue to get a percentage of the sale for as long as the consumer uses your affiliate’s subscription service. Many digital products that you can promote to sell are based on a subscription basis such as SEO tools, but also can be a software game that is a one-time purchase.

Commission Rate

A commission rate is the percentage of the sale you will receive after they make the purchase from one of your links to their products. For example, a 4% commission rate on an item is $4.

Cookie Duration

A cookie is a bit of code embedded on the link on your website that people follow when they make a purchase of the product you are promoting. This allows the affiliate or affiliate marketing company to know who the sale comes from so that they can pay you. Cookie duration is a time-stamp on the link you provide on your website that allows you to receive credit for the sale as long as it is within that time-stamp. For example, if the affiliate or affiliate company has a cookie duration of one day this means that the person who clicked the link on your website has one day to make the purchase on their website in order to qualify that you get paid.

The interesting thing about this is that even though Amazon’s cookie duration is only 24 hours there is a plus side to using Amazon. Once they make the purchase on Amazon’s website if they purchase anything else within the 24-hour time frame you will get credit for those purchases as well. This means that if they follow a link on your website to purchase a camping tent on their website the visitor will see ‘Related Products’ on Amazon’s website that they can purchase and if they purchase some sleeping bags also you will get credit for that as well. As a side note, Amazon was the first website that utilized ‘Related Products’ and ‘People who have purchased this have also purchased…’ which I feel was the shopping selling technique that really put them on the map. This technique alone helped generate over 300% more sales on their website and this technique has been copied many times in other shopping cart websites.

Acceptance by Affiliates

You may think that it is easy to be allowed to sell their products. In the case of eBay, this is true but in the case of many other affiliates, you have to be accepted by their guidelines such as having an important enough website that gets enough traffic. If you cannot meet the specific affiliate guidelines then you cannot be accepted to sell their products on your website.

Affiliate List

There are many affiliates and affiliate marketing company’s out there. Here are some of them listed below that pertain to hobbies that I am interested in. Cars and the Outdoors. It would be important for you to pick an affiliate that you are passionate about what you would want to sell to people. To find an affiliate that matches what you love type into google “what I love” affiliate program. Where you replace “what I love” with “cars” or “outdoor” or whatever. It is important to put what you love in quotation marks to help with searching for your custom affiliate program to use. When you put something in quotation marks into Google search it will look for that EXACT phrase.

  • Automotive Affiliates
    • Advanced Auto Parts
      • Niche: Automotive
      • Type: Physical Goods
      • Commission Rate: 4%
      • Cookie Duration: 30 Days
    • Amazon
      • Niche: Everything
      • Type: Physical and Digital Goods
      • Commission Rate: 1% to 10%
      • Cookie Duration: 24 Hours
    • Auto Anything
      • Niche: Automotive
      • Type: Physical Goods
      • Commission Rate: 2%
      • Cookie Duration: 1 Day
    • AutoBarn.net
      • Niche: Automotive
      • Type: Physical Goods
      • Commission Rate: 8%
      • Cookie Duration: 45 Days
    • Autozone
      • Niche: Automotive
      • Type: Physical Goods
      • Commission Rate: 3%
      • Cookie Duration: 45 Days
    • Avis
      • Niche: Automotive Rental
      • Type: Service
      • Commission Rate: 4%
      • Cookie Duration: 1 Day
    • BuyAutoParts.com
      • Niche: Automotive
      • Type: Physical Goods
      • Commission: 5% to 8%
      • Cookie Duration: 7 Days
    • JC Whitney
      • Niche: Automotive
      • Type: Physical Goods
      • Commission: 8%
      • Cookie Duration: 30 Days
    • Tire Rack
      • Niche: Automotive
      • Type: Physical Goods
      • Commission: 6%
      • Cookie Duration: 60 Days
    • Vivid Racing
      • Niche: Automotive
      • Type: Physical Goods
      • Commission: 4% to 5%
      • Cookie Duration: 30 Days
  • Outdoor Affiliates
    • Amazon
      • Niche: Everything
      • Type: Physical and Digital Goods
      • Commission Rate: 1% to 10%
      • Cookie Duration: 24 Hours
    • Backcountry
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 4% to 12% depending upon product
      • Cookie Duration: 30 Days
    • Bass Pro Shops
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 5%
      • Cookie Duration: 30 Days
    • Cabella’s
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 3%
      • Cookie Duration: 14 Days
    • CampingMaxx
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 10%
      • Cookie Duration: Unknown
    • Coleman
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 5%
      • Cookie Duration: 14 Days
    • Hyperlite Mountain Gear
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 8%
      • Cookie Duration: 30 Days
    • Marmot
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 8%
      • Cookie Duration: 90 Days
    • Moosejaw
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 3% to 10%
      • Cookie Duration: 30 Days
    • Mountain Hardware
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 8% to 10%
      • Cookie Duration: 21 Days
    • Outdoor Gear Exchange
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 6%
      • Cookie Duration: 30 Days
    • REI
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 5%
      • Cookie Duration: Unknown
    • Sportsman Guide
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 1%, 3%, 7%, and 10%
      • Cookie Duration: 7 Days
    • US Outdoor
      • Niche: Outdoors
      • Type: Physical Goods
      • Commission: 8%
      • Cookie Duration: 120 Days
  • Affiliate Marketing Companies
    • AvantLink
      • Niche: Everything
      • Type: Physical and Digital Goods
      • Commission: Varies by Vendor
      • Cookie Duration: Varies by Vendor
    • AWIN: Global Affiliate Marketing Network
      • Niche: Everything
      • Type: Physical and Digital Goods
      • Commission: Varies by Vendor
      • Cookie Duration: Varies by Vendor
    • Clickbank
      • Niche: Everything
      • Type: Physical and Digital Goods
      • Commission: Varies by Vendor (Can be as high as 50%!)
      • Cookie Duration: Varies by Vendor
    • Commission Junction
      • Niche: Everything
      • Type: Physical and Digital Goods
      • Commission: Varies by Vendor
      • Cookie Duration: Varies by Vendor
    • eBay
      • Niche: Everything
      • Type: Physical and Digital Goods
      • Commission: 50% to 70% of Auction Fees
      • Cookie Duration: 24 hours for buy it now and 10 days for auctions
    • Peerfly
      • Niche: Everything
      • Type: Physical and Digital Goods
      • Commission: Varies by Vendor
      • Cookie Duration: Varies by Vendor
    • ShareASale
      • Niche: Everything
      • Type: Physical and Digital Goods
      • Commission: Varies by Vendor
      • Cookie Duration: Varies by Vendor
    • Skimlinks
      • Niche: Everything
      • Type: Physical and Digital Goods
      • Commission: Varies by Vendor
      • Cookie Duration: Varies by Vendor
    • Walmart