The URL (Uniform Resource Locator) is the name of the actual page itself. When you save a page of your website the name of file is the URL. For example http://www.webrankingconsultants.com/blue-widgets.htm would be a file name. The file name of a page of a website resides in the text box where you manually type in website addresses. The number of times your keyword phrase appears in other website’s URL’s is also important for search engine placement. At the time of this writing the phrase ‘blue widgets’ appears about 11 times of all pages indexed by Google. (again, very low competition)
Conclusion for search term ‘blue widgets’
Keyword Discovery says that ‘blue widgets’ is searched for less than one time per day and is not worth ranking for. The only other alternative was ‘buy blue widgets’. Wordtracker gives you a list of many other alternatives and says that ‘blue widgets’ are searched for zero times per day.
- # of times ‘blue widgets’ appears in <title> tags: 43
- # of times ‘blue widgets’ appears in anchor tags: 22,800
- # of times ‘blue widgets’ appears in body text: 55,000
- # of times ‘blue widgets’ appears in URL’s: 11
- # of times ‘blue widgets’ is searched for: less than 1
In the case of ‘blue widgets’ as the keyword phrase you would be better off picking an alternative on the list to try and gain high search engine placement for. In fact, from the results I wouldn’t be surprised to see this page rank well for this phrase in the near future.
The second part of getting better search engine placement is doing a competition analysis of the websites that already rank high for the search term. What is done is examining the top ranking websites for when the keyword phrase is used in their title tags, anchor tags, header tags, and body text. (These terms were explained in step one)
With just these results alone you should be able to rank high in MSN. Use this information that was collected and just structure your website to be better than your competition. Unfortunately to rank better search engine placement in Yahoo or Google you’ll have to do a little more research by examining backlinks. (backlinks are links that point to a particular website)
In examining backlinks you should collect data on the following important areas:
- How many links point to your competitor’s site
- How valuable are the links pointing to your competitor’s website
- Where the links come from
- What anchor text is used in the links pointing to your competitor’s website
This can be done easier with the right software or by employing our services. Otherwise be prepared for a lot of research on the web.
Structuring of your website will have to be done by optimizing the code, navigation, and submition of a sitemap. This is done by creating the appropriate tags in the html code and being careful not to ‘over optimize’ your web site to set off spam alerts.
By optimizing with cleaner html code and better navigation you can be ensured that the search engine spiders can crawl and index your website easier.
By careful examination from the ‘competition analysis’ done from before you will learn how to structure your website better than your competitors so that your search engine placement will be higher than theirs.
It is very important that this be done by a professional, because if this is done incorrectly you can find your website getting penalized or worse yet BANNED from the search engines. This is where the phrases ‘white hat SEO’ and ‘black hat SEO’ come in that you may have heard of. Websites done correctly by professionals are done by ‘white hat SEOs’ while websites done by amateurs and so-called ‘professionals’ that try to ‘cheat’ the search engines using bad ‘tricks’ are called ‘black hat SEOs’.
Now that you are armed with the knowledge of what kind of links to build with your link building report you can start developing backlinks to your website for good search engine placement. After a certain number of qualified links are developed you will start getting the ranks you want. Development of ranks should be left to the professionals as well, because if you link to ‘bad neighborhoods’ (sites that already have been banned or penalized by the search engines) it will hurt you more than it will help you.
In our services we deliver high quality good links from trusted sources and avoid ‘bad neighborhoods’, ‘linking farms’, and ’spammers’.
After you achieve your high search engine placement and have sufficient links built up, you have to continue building links slowly to stay ahead of the competition and maintain your high rankings. That is why it is highly suggested to continue a small monthly link building campaign.
You can monitor your website traffic through the use of stats providing by your hosting company, but I would highly recommend using quality software to track your visitors.
Now that you are getting the traffic you need it is important to monitor your website traffic to help determine what they are interested in. From examining what pages your visitors look at and how long they spend on each page will give you an idea of what areas of your website need improving and what areas seems to be a strong interest with them. By looking at these you can see how well your marketing is working on your website.
Another thing that you can learn by looking at your web stats is where your customers are coming from. What countries do they come from? What languages do they speak? Should you create a copy of your website in a different language? Etc. By examining what type of people is visiting your website you can change your site’s marketing accordingly.
After fine tweaking of your website through the help of web stats and creating better search engine placement through optimizing your website you can have a thriving growing website!
Until the next article, have a great day!
The owner of this registered company has over twenty years experience with DOS, windows business applications, numerous programming languages, artistic development, and web design. Other areas of interest include web marketing, web promoting, and business marketing and development. After the persuasion of those praising his work, he decided to go into business himself and highly suggests everyone else to do the same.
The Internet Presence was founded in 2003 from a desire to become independent. Less than 1 year later Internet Presence has had accounts in three different states ranging from a locally owned auto collision repair shop to a glass packaging industry that sells its product worldwide.
Web Development Contractor
The Internet Presence
(Web Site Design Service)
Web Ranking Consultants
(Search Engine Optimization Firm)
Copyright Â© Michael Rock
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