Google has acquired the search engine optimization Performics which is a subsidiary of the company Doubleclick that Google bought. You can’t help but wonder what Google is going to be doing with this company. What better company to have done your SEO works than a company that is owned by Google, right? Or not?

Would they make more money by implementing what they do with search? Or would they be secretive yet and not let the newly acquired company know its secrets? Or has there search algorithm grown to the point there simply is no secret to getting to the top of Google anymore?

My belief is that the last question is the true one and if it isn’t true now, it will be true in the near future. I’ve said it before and I will say it again. SEO (search engine optimization) is changing where it is becoming merged with SEM (search engine marketing) more and more everyday.

4/6/08 – Here’s an update.

It looks like Google will be selling off the SEO company that it acquired through the purchase of Double click. It would have wreaked havoc with everyone if they had kept it and it is probably a good thing that they are selling it.