Digital Marketing Channels
Digital Marketing Channels

Here are some of the main digital marketing channels that are used to market yourself online. Click the title to learn more about these services. You can learn and do the research yourself with popular blogs and tools that you can purchase from Moz, Spyfu, and Google AdWords or we can do the work for you.

  • Affiliate Marketing
    • A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.
  • Content Marketing
    • A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
  • Email Marketing
    • The act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
  • Online Networking
    • Websites that facilitate the building of a network of contacts in order to exchange various types of content online,” social networking sites provide a space for interaction to continue beyond in-person interactions.
  • Pay Per Click Campaigns
    • Pay-per-click, also known as cost-per-click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
  • Search Engine Optimization
    • The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
  • Social Media Marketing
    • Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.