Digital Marketing Course

This course will go over all of the details that you need to know without a ton of fluff. Content will be added on a regular basis and free for everyone to read. In the future spreadsheets and tools will be offered for sale in this course.

There are a few links that are affiliate links to the software that I have tested and tried out. I only provide affiliate links to products that I believe in.

+ How Search Engines Work
+ Digital Marketing Platforms
+ Keyword Research
+ Competition Analysis
+ Analyze Your Website
+ Search Engine Optimization (SEO)
+ Local SEO Services
+ Link Building
+ Affiliate Marketing
+ B2B Marketing
  • Finding your Niche and Their Niche
  • Collecting Leads
  • Networking
  • Forming Partnerships
+ Content Marketing
  • Finding what Content to Promote (Research)
    • Citations and Facts
    • Interview Someone
    • Top 10 Lists
    • Tutorials
    • Trends
    • Press Releases
  • Article/Blog Length
  • Above the Fold vs. Below the Fold
  • Quality vs. Quantity
  • Who is your Target Audience?
  • Write for the Visitor, not the Search Engine
  • Semantic Keyword Phrases
  • Adding a Call to Action (CTA)
  • Writer’s Block
  • Hiring a Writer
  • Find a Guest Blogger
  • Promoting your Content
  • Auto Share your Content
  • Enable Likes and Upvotes
  • How to Publish your Content
    • Best Media to use for your Content
    • Podcasting
    • Blogging
    • Vlogging (Video Blogging)
    • Tutorials (How-Tos)
    • Courses
  • Putting Together a Timetable and Strategy
  • Revitalizing/Repurposing Old Content
  • Monitor and Tweak (spreadsheet)
+ eCommerce Marketing
  • Shopping Carts
    • BigCommerce
    • Shopify
    • WooCommerce
  • Collecting Product Reviews
  • Comparative Shopping Sites
  • Google Shopping
  • Amazon
  • ChannelAdvisor
+ Email Marketing
  • Collecting Leads
  • Finding the Best Subject Line
  • The Pitch
  • Call to Action
  • Monitor and Tweak
    • SurveyMonkey
    • Constant Contact
+ Social Media Marketing (SMM)
  • Sources
    • Facebook
    • Twitter
    • LinkedIn
    • Reddit
    • Pinterest
    • Instagram
  • Networking
  • Shares, Likes, and Upvotes
  • Monitor and Upkeep
    • Hootsuite
    • Socialoomph
    • Tweetdeck
+ Pay Per Click Campaigns
  • Google AdWords
  • Microsoft Planner
  • How to Set Up
  • Brand Awareness
+ Conversion Optimization
  • Create a Strategy
  • Monitor User Experience
  • Create and Examine the Goals Funnel
  • Create Landing Pages
  • Test and Repeat
+ Online Reputation Management
  • Building Links, Monitoring your Brand Name, and Other Useful Tools
  • Google Alerts
  • Talkwater Alerts
  • Mention
  • Meltwater
  • Sprout Social
  • Awario
+ Monitor and Tweak
  • Funnel Testing
  • A/B Testing
  • Conversion Rates
  • Google Calendar
  • Document on Spreadsheet
+ References