Digital Marketing Course

This course will go over all of the details that you need to know without a ton of fluff. Content will be added on a regular basis and free for everyone to read. In the future spreadsheets and tools will be offered for sale in this course.

There are a few links that are affiliate links to the software that I have tested and tried out. I only provide affiliate links to products that I believe in.

+ How Search Engines Work
+ Digital Marketing Platforms
+ Keyword Research
+ Competition Analysis
+ Analyze Your Website
  • Analyze Your Website
    • Expertise, Authority, and Trustworthiness (EAT)
      • Domain Authority
      • Domain Age
      • Page Authority
      • Cited Resources
      • Backlinks (Good or Bad?)
        • How bad backlinks can hurt your website.
        • How can I tell if it is a bad link?
          • Source Page’s EAT (Expertise, Authority, and Trustworthiness)
          • How many other links are on the same page?
        • Google’s Disavow Tool
      • Multi-Lingual Website or Separate Website?
    • Name, Address, and Phone Number (NAP)
      • Is it easy to find your contact information on every page?
    • After you EAT take a NAP
    • Usability (ADA Compliance)
    • User Experience (UX Design)
      • Website Loading Speed
      • Page Load Time
      • PageSpeed Insights
    • Technical SEO
      • Crawl Errors and Ease of Crawling
      • Canonical Problems?
      • Any broken links on your website?
      • Is your website secure? (SSL and HTTPS)
      • Sitemaps
      • Robots.txt File
      • Mobile-Friendly?
        • Google’s Mobile-First Indexing
        • Google’s Mobile-Friendly Test
        • UX Design (User Experience)
      • Optimize Image and Video Sizes for Faster Page Loads
    • Leads and Conversions
      • Organic Traffic
      • Organic Rankings
      • Bounce Rate
      • Pages per Session
      • Average Session Duration
      • Top Exit Pages
+ Search Engine Optimization (SEO)
  • SEO vs. SEM (search engine marketing)
    • White Hat vs. Black Hat
      • Duplicate Content vs. Original Content
      • Cloaking Code vs. Clean Code
      • Keyword Stuffing vs. Relevant Keywords
      • Bad Links vs. Good Links
    • On-Page Optimization
      • Structured Data
      • AMP Pages (accelerated mobile pages)
      • Keyword Phrase in URL
      • Title Tag
      • Header Tags
      • Meta Description
      • Grammar and Spelling
      • Image Optimization
        • File Name
        • Alt Tags
        • Image Descriptions
      • Capitalizing on Misspellings
    • Off-Page Optimization
    • Optimizing for Search Intent
+ Local SEO Services
  • Google Maps
  • Google Business Profile
  • Engage with your Audience
  • SEO Citations
  • How to Target Specific Cities
+ Link Building
  • Good, Bad, and Okay Backlinks
  • Follow or No-Follow Links?
  • Outside the Website
    • Collecting Leads
      • Sparktoro
      • Mapify360
      • Anchor Text
      • Q&A Sites
      • Directories
      • Forums
      • Review Websites
      • Guest Blogging
      • Partnering Related Businesses (but not direct competition)
      • Self-Replicating LinksUseful Tools
        • Great Content
        • Badges
      • What does your competition rank For?
        • Keyword Gap
      • How do people link to your competition?
        • Backlinks
        • Linking Domains
        • Anchor Texts
        • Linked Pages
        • Referral Traffic
        • Penalty Risk
        • Referring IPs
    • Inside the Website
      • Internal Linking
      • Silo Content and Hub Pages
        • How to Categorize
        • How to Link
    • Monitor and Upkeep
      • Spreadsheets
      • SEO Reports
+ Affiliate Marketing
  • How does affiliate marketing work?
  • Why choose affiliate marketing?
  • Picking the Right Affiliate
  • How do you get paid?
    • Pay Per Sale
    • Pay Per Click
    • Pay Per Lead
  • Tips on Succeeding with Affiliate Marketing
+ B2B Marketing
  • Finding your Niche and Their Niche
  • Collecting Leads
  • Networking
  • Forming Partnerships
+ Content Marketing
  • Finding what Content to Promote (Research)
    • Citations and Facts
    • Interview Someone
    • Top 10 Lists
    • Tutorials
    • Trends
    • Press Releases
  • Article/Blog Length
  • Above the Fold vs. Below the Fold
  • Quality vs. Quantity
  • Who is your Target Audience?
  • Write for the Visitor, not the Search Engine
  • Semantic Keyword Phrases
  • Adding a Call to Action (CTA)
  • Writer’s Block
  • Hiring a Writer
  • Find a Guest Blogger
  • Promoting your Content
  • Auto Share your Content
  • Enable Likes and Upvotes
  • How to Publish your Content
    • Best Media to use for your Content
    • Podcasting
    • Blogging
    • Vlogging (Video Blogging)
    • Tutorials (How-Tos)
    • Courses
  • Putting Together a Timetable and Strategy
  • Revitalizing/Repurposing Old Content
  • Monitor and Tweak (spreadsheet)
+ eCommerce Marketing
  • Shopping Carts
    • BigCommerce
    • Shopify
    • WooCommerce
  • Collecting Product Reviews
  • Comparative Shopping Sites
  • Google Shopping
  • Amazon
  • ChannelAdvisor
+ Email Marketing
  • Collecting Leads
  • Finding the Best Subject Line
  • The Pitch
  • Call to Action
  • Monitor and Tweak
    • SurveyMonkey
    • Constant Contact
+ Social Media Marketing (SMM)
  • Sources
    • Facebook
    • Twitter
    • LinkedIn
    • Reddit
    • Pinterest
    • Instagram
  • Networking
  • Shares, Likes, and Upvotes
  • Monitor and Upkeep
    • Hootsuite
    • Socialoomph
    • Tweetdeck
+ Pay Per Click Campaigns
  • Google AdWords
  • Microsoft Planner
  • How to Set Up
  • Brand Awareness
+ Conversion Optimization
  • Create a Strategy
  • Monitor User Experience
  • Create and Examine the Goals Funnel
  • Create Landing Pages
  • Test and Repeat
+ Online Reputation Management
  • Building Links, Monitoring your Brand Name, and Other Useful Tools
  • Google Alerts
  • Talkwater Alerts
  • Mention
  • Meltwater
  • Sprout Social
  • Awario
+ Monitor and Tweak
  • Funnel Testing
  • A/B Testing
  • Conversion Rates
  • Google Calendar
  • Document on Spreadsheet
+ References