This course will go over all of the details that you need to know without a ton of fluff. Content will be added on a regular basis and free for everyone to read. In the future spreadsheets and tools will be offered for sale in this course.
There are a few links that are affiliate links to the software that I have tested and tried out. I only provide affiliate links to products that I believe in.
+ How Search Engines Work
+ Digital Marketing Platforms
+ Keyword Research
- What are your goals?
- Brainstorming your Main Topic
- What is the Searcher’s Intent?
- Narrow Down, Organize, and Group your Keyword Phrases
- Examining the SERPs (Search Engine Results Pages)
- What is Trending? (Google Trends)
- Long-Tail Keyword Phrases
- How often are the keyword phrases searched for?
- How Competitive are the search terms?
- Funnel Keyword Phrases and Placement of Them
+ Competition Analysis
+ Analyze Your Website
+ Search Engine Optimization (SEO)
- SEO vs. SEM (search engine marketing)
- White Hat vs. Black Hat
- Duplicate Content vs. Original Content
- Cloaking Code vs. Clean Code
- Keyword Stuffing vs. Relevant Keywords
- Bad Links vs. Good Links
- On-Page Optimization
- Structured Data
- AMP Pages (accelerated mobile pages)
- Keyword Phrase in URL
- Title Tag
- Header Tags
- Meta Description
- Grammar and Spelling
- Image Optimization
- File Name
- Alt Tags
- Image Descriptions
- Capitalizing on Misspellings
- Off-Page Optimization
- Optimizing for Search Intent
- White Hat vs. Black Hat
+ Local SEO Services
- Google Maps
- Google Business Profile
- Engage with your Audience
- SEO Citations
- How to Target Specific Cities
+ Link Building
- Good, Bad, and Okay Backlinks
- Follow or No-Follow Links?
- Outside the Website
- Collecting Leads
- Sparktoro
- Mapify360
- Anchor Text
- Q&A Sites
- Directories
- Forums
- Review Websites
- Guest Blogging
- Partnering Related Businesses (but not direct competition)
- Self-Replicating LinksUseful Tools
- Great Content
- Badges
- What does your competition rank For?
- Keyword Gap
- How do people link to your competition?
- Backlinks
- Linking Domains
- Anchor Texts
- Linked Pages
- Referral Traffic
- Penalty Risk
- Referring IPs
- Inside the Website
- Internal Linking
- Silo Content and Hub Pages
- How to Categorize
- How to Link
- Monitor and Upkeep
- Spreadsheets
- SEO Reports
- Collecting Leads
+ Affiliate Marketing
- How does affiliate marketing work?
- Why choose affiliate marketing?
- Picking the Right Affiliate
- How do you get paid?
- Pay Per Sale
- Pay Per Click
- Pay Per Lead
- Tips on Succeeding with Affiliate Marketing
+ B2B Marketing
- Finding your Niche and Their Niche
- Collecting Leads
- Networking
- Forming Partnerships
+ Content Marketing
- Finding what Content to Promote (Research)
- Citations and Facts
- Interview Someone
- Top 10 Lists
- Tutorials
- Trends
- Press Releases
- Article/Blog Length
- Above the Fold vs. Below the Fold
- Quality vs. Quantity
- Who is your Target Audience?
- Write for the Visitor, not the Search Engine
- Semantic Keyword Phrases
- Adding a Call to Action (CTA)
- Writer’s Block
- Hiring a Writer
- Find a Guest Blogger
- Promoting your Content
- Auto Share your Content
- Enable Likes and Upvotes
- How to Publish your Content
- Best Media to use for your Content
- Podcasting
- Blogging
- Vlogging (Video Blogging)
- Tutorials (How-Tos)
- Courses
- Putting Together a Timetable and Strategy
- Revitalizing/Repurposing Old Content
- Monitor and Tweak (spreadsheet)
+ eCommerce Marketing
- Shopping Carts
- BigCommerce
- Shopify
- WooCommerce
- Collecting Product Reviews
- Comparative Shopping Sites
- Google Shopping
- Amazon
- ChannelAdvisor
+ Email Marketing
- Collecting Leads
- Finding the Best Subject Line
- The Pitch
- Call to Action
- Monitor and Tweak
- SurveyMonkey
- Constant Contact
+ Social Media Marketing (SMM)
- Sources
- Networking
- Shares, Likes, and Upvotes
- Monitor and Upkeep
- Hootsuite
- Socialoomph
- Tweetdeck
+ Pay Per Click Campaigns
- Google AdWords
- Microsoft Planner
- How to Set Up
- Brand Awareness
+ Conversion Optimization
- Create a Strategy
- Monitor User Experience
- Create and Examine the Goals Funnel
- Create Landing Pages
- Test and Repeat
+ Online Reputation Management
- Building Links, Monitoring your Brand Name, and Other Useful Tools
- Google Alerts
- Talkwater Alerts
- Mention
- Meltwater
- Sprout Social
- Awario
+ Monitor and Tweak
- Funnel Testing
- A/B Testing
- Conversion Rates
- Google Calendar
- Document on Spreadsheet
+ References
- Digital Marketing Terms (Terminology)
- Keeping Up-To-Date on the Latest SEO News
- Reading Recommendations
- SEO Conferences
- SEO Webinars
- SEO Forums