This course will go over all of the details that you need to know without a ton of fluff. Content will be added on a regular basis and free for everyone to read. In the future spreadsheets and tools will be offered for sale in this course.
There are a few links that are affiliate links to the software that I have tested and tried out. I only provide affiliate links to products that I believe in.
+ How Search Engines Work
+ Digital Marketing Platforms
+ Keyword Research
- What are your goals?
- Brainstorming your Main Topic
- What is the Searcher’s Intent?
- Narrow Down, Organize, and Group your Keyword Phrases
- Examining the SERPs (Search Engine Results Pages)
- What is Trending? (Google Trends)
- Long-Tail Keyword Phrases
- How often are the keyword phrases searched for?
- How Competitive are the search terms?
- Funnel Keyword Phrases and Placement of Them
+ Competition Analysis
+ Analyze Your Website
+ Search Engine Optimization (SEO)
+ Local SEO Services
+ Link Building
- Good, Bad, and Okay Backlinks
- Follow or No-Follow Links?
- Outside the Website
+ Affiliate Marketing
+ B2B Marketing
- Finding Your Niche and Their Niche
- Collecting Leads
- Networking
- Forming Partnerships
+ Content Marketing
- Finding what Content to Promote (Research)
- Citations and Facts
- Interview Someone
- Top 10 Lists
- Tutorials
- Trends
- Press Releases
- Article/Blog Length
- Above the Fold vs. Below the Fold
- Quality vs. Quantity
- Who is your Target Audience?
- Write for the Visitor, not the Search Engine
- Semantic Keyword Phrases
- Adding a Call to Action (CTA)
- Writer’s Block
- Hiring a Writer
- Find a Guest Blogger
- Promoting your Content
- Auto Share your Content
- Enable Likes and Upvotes
- How to Publish Your Content
- Best Media to use for your Content
- Podcasting
- Blogging
- Vlogging (Video Blogging)
- Tutorials (How-Tos)
- Courses
- Putting Together a Timetable and Strategy
- Revitalizing/Repurposing Old Content
- Monitor and Tweak (spreadsheet)
+ eCommerce Marketing
- Shopping Carts
- BigCommerce
- Shopify
- WooCommerce
- Collecting Product Reviews
- Comparative Shopping Sites
- Google Shopping
- Amazon
- ChannelAdvisor
+ Email Marketing
- Collecting Leads
- Finding the Best Subject Line
- The Pitch
- Call to Action
- Monitor and Tweak
- Constant Contact
- Google Analytics
- MailChimp
- SurveyMonkey
+ Social Media Marketing (SMM)
- Sources
- X (Twitter)
- Networking
- Shares, Likes, and Upvotes
- Monitor and Upkeep (SMM)
- Hootsuite
- Socialoomph
- Tweetdeck
- Google Analytics
+ Pay Per Click Campaigns
- Google AdWords
- Microsoft Planner
- How to Set Up
- Brand Awareness
+ Conversion Optimization
- Create a Strategy
- Monitor User Experience
- Create and Examine the Goals Funnel
- Create Landing Pages
- Test and Repeat
+ Online Reputation Management
- Building Links, Monitoring your Brand Name, and Other Useful Tools
- Google Alerts
- Talkwater Alerts
- Mention
- Meltwater
- Sprout Social
- Awario
+ Monitor and Tweak
- Funnel Testing
- A/B Testing
- Conversion Rates
- Google Calendar
- Document on Spreadsheet
+ References
- Digital Marketing Terms (Terminology)
- Keeping Up-To-Date on the Latest SEO News
- Reading Recommendations
- SEO Conferences
- SEO Webinars
- SEO Forums