Understanding Domain Age, Authority, and Page Authority


Hello everyone! Let’s talk about some key concepts in the SEO world: Domain Age, Domain Authority, and Page Authority. Understanding these can really help in boosting your website’s presence online.

Domain Age: The Older, The Better?

Think of Domain Age as the age of your website. Google gives a little more credit to older domains, as they’re seen as more established. It’s like trusting a well-known store over a brand-new one. But don’t worry if your site is new – there are other ways to build trust.

Quick Tip:

  • If you’re just starting, you could buy an older domain related to your topic. Just make sure its history is clean and relevant to your content.

Domain Authority: How Influential Is Your Site?

Coined by Moz, Domain Authority (DA) is a score that predicts how well a website will rank on search engine result pages (SERPs). It’s like a grade for your website’s overall credibility and strength. DA is scored on a scale from 1 to 100 – the higher, the better.

Boosting Your DA:

  • Work on enhancing the Experience, Expertise, Authority, and Trustworthiness (EEAT) of your site. More on EEAT can be found here.

Page Authority: Measuring Page Strength

Also introduced by Moz, Page Authority (PA) is similar to DA but focuses on the strength of individual pages. A well-received article or a popular product page can sometimes even outshine the website’s overall authority.

Improving Your PA:

  • Focus on creating valuable, authoritative content for each page. Engaging, well-researched content can attract more links and boost your PA.


While Domain Age adds a bit of trust due to longevity, Domain Authority and Page Authority are crucial in determining how your website and its pages are viewed by search engines. Remember, it’s not just about age – the quality and credibility of your content play a huge role in your website’s success.