Navigating the World of Backlinks: The Good, the Bad, and the Ugly


Hi there! Let’s chat about backlinks – those links from other websites to yours. They can be a huge boost to your site, but beware, not all backlinks are good for your SEO health. Here’s how to tell the difference and what to do about the bad ones.

Understanding Backlinks

Backlinks are a bit like votes of confidence from one website to another. But imagine if some of these votes were from shady characters – that wouldn’t look good, right? That’s exactly what bad backlinks are. They can raise red flags with search engines and potentially harm your site’s ranking.

Spotting Bad Backlinks

Here’s how you can identify if a backlink is hurting rather than helping:

  1. Check the Quality: Look at the domain authority and page authority of the linking site. Low scores might indicate low-quality backlinks.
  2. Visit the Site: Take a look at the site yourself. Does it seem spammy or low-quality? Watch out for sites with lots of ads, poor design, or irrelevant content.
  3. Look at the EEAT: Check if the source page has experience, expertise, authority, and trustworthiness. A good backlink should come from a reputable and relevant source.

What About Spammy Links?

Spammy links can happen to anyone. Sometimes, they’re the result of dodgy SEO tactics and other times, spammy sites link to you hoping to boost their own rankings. Too many of these can make search engines think your site is not trustworthy.

The Google Disavow Tool to the Rescue

Google understands that you can’t always control who links to you. That’s where the Disavow Tool comes in. If you find spammy backlinks, you can tell Google to ignore them. It’s like saying, “Hey Google, don’t count these votes.”

How to Use It:

  1. Try Contacting the Site First: If you can, ask the site owner to remove the link.
  2. Create a Disavow File: List all the bad backlink domains you want Google to ignore.
  3. Upload to Google: Through the Disavow Tool, you can submit this list to Google.


Managing your backlinks is crucial for maintaining a healthy SEO profile. Keep an eye out for those bad backlinks and use tools like Google’s Disavow to keep your site’s reputation clean and trustworthy.