Smart Link Management: Balancing Quantity and Quality on Your Site


Hello! Have you ever wondered if the number of links on your webpage matters? It does! Let’s chat about how the number and placement of links on your website can impact its performance and how you can manage them effectively.

Why the Number of Links Matters

Imagine each link on your webpage as a little road leading somewhere. If you have too many roads, it can get confusing and overwhelming. Search engines think the same way. They prefer pages with a balanced number of well-placed links.

Placement of Links: Where You Put Them Counts

Not all links are equal. Links in the main content of your page are like front-row seats at a concert – they’re more valuable. Links tucked away in the header or footer are more like back-row seats. They’re still part of the show, but they don’t get the same attention.

Tips for Managing Your Links

  1. Audit Your Links: Take a look at your pages. Do they have too many links? Are they necessary? If your page is crowded with links, it might be time for some cleanup.
  2. Divide and Conquer: If you have lots of links that are essential, consider splitting them across multiple pages. This makes your site more organized and user-friendly.

Here’s How You Can Do It:

  • Category Page: Start with a general category, like “vets.”
  • Category > State Page: Break it down further, for example, “vets in Michigan.”
  • Category > State > City Page: Get even more specific, like “vets in Spalding, MI.”


Managing the number and placement of links on your website is a bit like being a traffic controller. You want to guide your visitors smoothly without overwhelming them. By organizing your links thoughtfully, you can make your site more user-friendly and attractive to search engines.