Backlink Traffic: How to Find and Assess Quality Traffic


Hey there! If you’ve ever wondered where your competitors get most of their website traffic and how you can do the same, you’re in the right place. Let’s demystify how to identify and assess the quality of traffic from backlinks – those crucial links from other websites to yours.

Traffic Quality Over Quantity

It’s not just about how much traffic a backlink brings, but the quality of that traffic. High-quality traffic means visitors who are genuinely interested in what you offer. You can check this on your own site by looking at things like how long people stay on your page and whether they quickly leave (bounce rate).

A Little Tip:

  • Try comparing the data from SEO software with your own Google Analytics to see how accurate the software is. You might be surprised!

Finding High-Quality Backlinks

It’s tricky to know exactly which backlinks are sending the most traffic to your competitors, but you can get a rough idea. Here’s how:

  1. Analyzing Top Competitors: Search for your target keywords and note the top-ranking websites. Use an SEO tool to analyze their backlinks. Look for common backlinks among these top competitors – those are gold!
  2. Using Social Media Data: Pay attention to which backlinks get lots of social media love. Lots of likes and shares often mean a link is valuable.
  3. Leveraging SEO Software: Good SEO tools can give you a sense of how much traffic a backlink is bringing, plus they often rate the quality of the link. Keep an eye out for ‘spam scores’ or ‘toxic scores’ that indicate lower quality.

Remember to Double-Check

Always take a moment to manually check a website that’s flagged as a high-quality backlink by SEO tools. It’s always better to see for yourself.


Understanding where quality traffic comes from and how to replicate this for your website is a key part of online success. By focusing on high-quality backlinks and using tools smartly, you can boost your site’s visibility and attract the right audience. And don’t forget, the quality of traffic is more important than quantity!