Mastering Keyword Placement in Your Sales Funnel


Hey there! In the world of online shopping, getting the right keywords in your sales funnel is like setting up signposts that guide customers straight to your checkout. Let’s explore how to place those keywords just right, so you can boost your sales online.

Understanding Keyword Placement

Knowing how often a keyword is searched, its competition, and when it’s popular is great. But where you place these keywords in your sales funnel is the real game-changer. This is all about guiding potential customers through their buying journey, from the moment they realize they need something to the point where they make a purchase.

The Shift to Online Shopping

With more physical stores closing and the rise of online giants like Amazon, it’s clear that more people are buying online without ever touching a product. Just look at Amazon’s move away from brick-and-mortar stores. This change in shopping habits means it’s crucial to have your digital shop set up effectively.

“Amazon, which has done nothing but grow since its founding in 1994, will shutter all of its brick-and-mortar bookstores. The e-commerce giant is scripting the final chapter for all 68 of its storefront bookstores, pop-ups and shops carrying toys and home goods in the U.S. and United Kingdom, Reuters reported.”


Steps in the Buying Process

Let’s break down the sales funnel stages and see how keywords fit in:

  1. Realization: This is when people realize they need something new, like an updated phone. Use keywords that tap into this realization, like “Is your phone outdated?” or “Best phones for modern apps.”
  2. Research: Now, they’re looking up options. Keywords here could be “Top phones for gaming” or “Latest smartphone features.”
  3. Comparison: People compare different products before deciding. Keywords like “iPhone vs. Android comparison” or “Best phones for photography” can be really effective.
  4. Purchase: Finally, they’re ready to buy. Keywords like “Buy Samsung Galaxy” or “Affordable smartphones online” work great here.

Why Keyword Variety Matters

If you only focus on keywords related to buying, you might miss out on attracting customers who are earlier in the funnel. By covering each stage with relevant keywords – from informational articles about the latest phone features to comparison charts – you increase the likelihood of making a sale.


In the digital marketplace, guiding customers through their purchase journey with well-placed keywords can make a huge difference. By understanding each stage of the sales funnel and using the right keywords, you can attract more visitors and turn them into happy customers.