Keyword Competition: Balancing Search Volume and Competition


Hey everyone! Let’s talk about picking the perfect keywords for your website. It’s a bit like finding a sweet spot – you want keywords that are popular but not so competitive that you’re up against giants.

Understanding Keyword Competition

Imagine trying to outrank a big company that spends thousands on SEO every month. Sounds tough, right? That’s why it’s crucial to hunt for keywords that are searched for often but don’t have a lot of competition. These are your hidden treasures!

How Do SEO Tools Help?

Various SEO tools provide estimates on how hard it is to rank for specific keywords. They all have their own ways of figuring this out, so it’s a good idea to check a few different tools to see what they say.

A Peek at Some SEO Tools:

  • Google Ad Planner: Gets its data from Google AdWords, but this might not always paint the whole picture.
  • SEOPowerSuite: Uses a mix of their own data and Google AdWords.
  • Ahrefs: Combines data from Google’s Ad Planner and Clickstream.
  • SEMRush: Has its own unique algorithm plus ClickStream data.
  • Moz and UberSuggest: Rely on Clickstream data and Google’s API.
  • KW Finder: Strictly uses Google Keyword Planner.

Don’t Rely Solely on the Tools

While these tools are super helpful, don’t let their competition numbers be the only thing you consider. They’re great for getting a general idea, but there’s more to the story.

Check Out the SERPs

Once you’ve got a list of potential keywords, do a quick Google search and see what comes up. Ask yourself:

  • Who’s currently ranking for these keywords? Huge companies with big budgets, or smaller sites like yours?
  • Why are these sites ranking well? Is it because of their domain names, the content, or something else?

Wrapping Up

Finding the right keywords is all about striking a balance. You want keywords that attract enough search traffic but aren’t so competitive that you’re overshadowed by the big players. Remember, use SEO tools as a starting point, then dive deeper with your own research.

Interested in more tips and tricks? Our paid course has got you covered with detailed strategies and insights to pick the best keywords for your site.