Narrow Down, Organize, and Group your Keyword Phrases

Introduction

Hey there! Are you ready to dive into the world of keyword research but feeling a bit overwhelmed? No worries! We’re going to walk through this process together, step by step, so you can find the perfect keywords for your website. Let’s get started!

1. Gather Your Keywords

First up, let’s get a bunch of keyword ideas related to your main topic. There are some fantastic tools out there to help you with this. If you have access to SEO software, even better – they can offer a more extensive list. Here’s where you can start gathering your keywords:

Note: All of these tools do not give the same results! I have written several reviews on some SEO Tools that you can read here.

2. Remove Duplicates

Now, you might have some repeats in your list. Let’s tidy that up. If you’re using Google Sheets, here’s a quick way to remove duplicates. Just type in =unique(F3:F10001) in a new column next to your list (adjust the cell range to match yours).

=unique(F3:F10001)

3. Say Goodbye to Low-Search Keywords

Next, let’s focus on keywords that people are actually searching for. Use an SEO tool to see the monthly search volume for each keyword. If it’s less than 100 searches per month, you might want to consider dropping it from your list.

4. Tackle High Competition Keywords

After filtering out the low-search ones, take a look at the competition. If a keyword is super competitive and you don’t have a big budget for promotion, it might be wise to remove it from your list.

5. Ditch Irrelevant Keywords

This part requires a bit of patience. Go through your list and ask yourself: Will this keyword help achieve your goals? Whether it’s making sales, getting donations, or attracting more visitors, if the answer is no, it’s time to delete that keyword.

6. Check the Intent

Understanding the searcher’s intent is crucial. You want keywords that align with what your potential customers are looking for. A keyword like “year of a movie” won’t help sell that movie as much as “how to buy [movie title].” For more details on determining what intent a keyword phrase has you can view the page, “What is the Searcher’s Intent?“.

Wrapping Up

There you have it! A cleaner, more focused list of keywords that are relevant, have decent search volume, manageable competition, and align with your goals. Remember, keyword research is an ongoing process. Keep tweaking and adjusting as you learn more about what works for your site.

Extra Tip: The paid version of this course includes additional notes, a handy spreadsheet to automate some of these steps, and more insights into finding the right keywords for your website.

Happy keyword hunting!