AMP Pages: Boosting SEO with Speed and Efficiency


Hello, digital enthusiasts! Today, let’s talk about a buzzword in the SEO and mobile web universe – AMP, or Accelerated Mobile Pages. These nifty little tools are reshaping how we experience the web on mobile devices. But what’s the real deal with AMP pages, and how do they impact SEO? Let’s explore the pros, cons, and what the internet has to say about them.

What are AMP Pages?

AMP pages are stripped-down HTML copies of existing webpage content that offer faster loading times than standard HTML5 documents. Created by Google, the AMP Project aims to enhance the mobile browsing experience by speeding up web page loading times.

The SEO Benefits of AMP Pages

  1. Faster Page Loading: AMP pages load almost instantly, providing an improved user experience and reducing bounce rates.
  2. Increased Mobile Ranking: Speed is a ranking factor for Google, especially for mobile searches. AMP pages can, therefore, contribute to higher search rankings.
  3. Enhanced User Engagement: Faster load times mean users are more likely to stay on the page and engage with the content.

The Flip Side: Cons of AMP Pages

However, AMP pages aren’t without their drawbacks. Critics and users have pointed out several cons:

  1. Limited Functionality: The stripped-down nature of AMP means some features and elements of the standard web pages might not be available.
  2. Potential for Lower Ad Revenue: Some publishers have reported lower ad revenue from AMP pages due to limited ad functionality.
  3. Complex Implementation: Setting up AMP can be technical and might require additional resources and time.

What Are People Saying Online?

The internet community presents a mixed bag of opinions about AMP. For instance, a study by Stone Temple Consulting showed that AMP pages improved click-through rates and reduced bounce rates. However, a thread on Moz’s community forums highlights concerns about AMP’s limited functionality and its impact on branding and user experience.

Best Practices for Using AMP

If you decide to implement AMP, here are some best practices to consider:

  • Test AMP Pages Thoroughly: Ensure that your AMP pages maintain the user experience and functionality that your audience expects.
  • Monitor Performance and Metrics: Keep an eye on how AMP pages are performing in terms of traffic, engagement, and conversions.
  • Stay Updated: The AMP project is continuously evolving, so staying informed about the latest updates and practices is essential.

Google’s AMP Plugin for WordPress

Good news for WordPress users! Google offers an official AMP plugin that simplifies implementing AMP on your site. This plugin automates the process of generating AMP-compliant versions of your pages, making it easier to enjoy the benefits of AMP without extensive coding knowledge.

Best Practices with AMP in WordPress

  • Thorough Testing: Make sure your AMP pages preserve the essential user experience of your site.
  • Keep Track of Performance: Monitor how your AMP pages perform in terms of traffic and user engagement.
  • Stay Informed: The AMP ecosystem is continually evolving. Keep up with the latest updates to maximize its potential.


AMP pages are a double-edged sword in the SEO world. While they offer undeniable benefits in terms of speed and potentially improved search rankings, they also come with limitations that might affect user experience and monetization efforts. As with any SEO strategy, weigh the pros and cons to decide if AMP is right for your website and audience.