In Analytics (see also Analytics) bounce rate is the measurement of a website visitor that visits a website on a particular page and then leaves the website from the same page without exploring the rest of the website. Typically having a high bounce rate is bad for your website unless the answer to the website visitor has been answered on the page they visited and they required no further assistance. Google has started something called Zero Click Searches (see also Zero Click Searches) when someone asks a question in the search engine Google will pull the answer from your website and display it in the SERPs (see also SERPs) without them having to click through to your website.