The position of the keyword phrase on a page is the keyword prominence. The higher on the page (excluding the navigation) the better the chance it is to rank for that keyword phrase if the page relates to the subject matter of that keyword phrase.
The position of the keyword phrase on a page is the keyword prominence. The higher on the page (excluding the navigation) the better the chance it is to rank for that keyword phrase if the page relates to the subject matter of that keyword phrase.