Not Provided Data

If you look at your Google Analytics report for what keyword phrases people used to visit your website you may find (not provided) at the top of the list. This is because the information cannot be displayed to you because the visitor to your website happened to be logged into their Google account when visiting your website and searches done while logged into their account are privacy protected. Other privacy-protected searches like DuckDuckGo and browser extensions can also create (not provided) data as well.