Search Engine Optimization is the process of getting your website to rank higher in the search engines through the use of keyword research, competition analysis, on-page optimization, content marketing, and more.
So what is the difference between SEO (search engine optimization) and SEM (search engine marketing)? The difference is that SEO concentrates on getting your website to rank high in the search engine while SEM has a broader goal of generating traffic to your website whether you rank high in the search engines or not. An example of this is having backlinks (website referrals) that link to you. This means that another website can recommend your website and people will follow the link on their website to yours, thus you do not need to be ranking in the search engines to get this type of traffic.
There are a lot of factors involved in search engine marketing and search engine optimization. Choosing the path that you should concentrate on that would be most effective for you depends upon your goals, your business, and what your competition is doing or not doing.
We love this kind of research! So if you want to know how to beat out your competition then contact us today!
Here are some SEO articles that you can read to learn more about the process:
- How to do Keyword Research
- Brand New SEO Project – Choosing a New Domain Name
- Keyword Research Reports: How much are they worth?
- Moz vs. Spyfu
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