Digital Marketing Terms (Terminology) N

Natural Links

Natural links are links that hold the highest value in the search engine’s eyes. They are links that you do not create or ask for. They are links that are created because of an interest in your website. An example of this would be helpful content or a useful tool that other websites would want to link to naturally to share your information or tool. A tool example would be the MTG Land Calculator on this website.


The navigation of a website is a menu that allows you to visit different pages of the website. There is the main navigation which usually is along the top or left side. Secondary navigation is usually below the main navigation along with the top and footer navigation is along the bottom of the website.

The breadcrumb navigation is displayed as you visit pages allowing you quick access to pages that you just visited.

Negative SEO

Negative SEO (search engine optimization) is a direct attack on a competitor’s website using dirty tactics to make them drop down in search engine rankings. An example of this would be providing links to your competitor’s website on linking farm websites.


A niche is a very specific area that you can optimize for. For example, in a marketing book, I read about a struggling company that does translations of many different languages and was advised to develop a Niche of translating one language only. Despite their fear of leaving out a large potential audience, they followed the advice of the consultant and their business grew. Then after a time, they started to get asked if they translated other languages and they said that they did. After they were large enough they were not viewed as a jack of all trades of languages but instead showed a prime example of how powerful a niche can be.

Noarchive Tag

This is a meta tag located in the <header> section of a web page that tells the search engine bots not to store (archive) the information in its database.

Nofollow Links

These are links that use the nofollow attribute to tell the search engine bots not to follow the link to crawl and index that website. However, website visitors can still click on the link and go to the other website. This is used to retain more value on the website where the nofollow link is located and not pass any authority to that website. This is what a nofollow attribute looks like.

<a href=”” rel=”nofollow”>Click here</a>

Noindex Tag

This is a meta tag located in the <header> section of a web page that tells the search engine bots not to index (include) a certain web page in its database (index).

Nosnippet Tag

This is a meta tag located in the <header> section of the web page that asks the search engine bots not to show a description of your web page in its SERPs (search engine results pages).

Not Provided Data

If you look at your Google Analytics report for what keyword phrases people used to visit your website you may find (not provided) at the top of the list. This is because the information cannot be displayed to you because the visitor to your website happened to be logged into their Google account when visiting your website and searches done while logged into their account are privacy protected. Other privacy-protected searches like DuckDuckGo and browser extensions can also create (not provided) data as well.