Digital Marketing Terms (Terminology) T


Taxonomy is the grouping of pages of the website in a hierarchical way using subdomains and folders for the maximum effectiveness of SEO (search engine optimization).

Technical SEO

Technical SEO involves the process of making your website code capable of letting the search engine bots crawl your website easier, making your website load up faster, having the proper Schema Tags, On-Page Optimization, and more to help you rank in the search engines.

Thin Content

Thin content is content on a website that is of very low quality and has no value to the website visitor or the search engine. “Fluff Content” is another name for “Thin Content”.

Time on Page

The statistic ‘time on page’ refers to how long the website visitor stays on a particular page. This can be often skewed depending upon what type of page they are on. If it is a shopping page and they find what they are looking for quickly then they won’t spend much time on the page. If it is a research article then they can spend more time on the page. If they don’t then you will have to look at the research article page to see why they didn’t read the whole thing.

Title Tag

The title tag is the title of the page using the meta title tag. This is used to display the title of the page in the SERPs (search engine results pages) so the length of this should be less than 65 characters long (including the spaces). The title tag should be used for SEO purposes as well since it holds weight in ranking a website.

TLD (Top-Level Domain)

The top-level domain is the extension of the URL of your website. Examples of this are .com, .net, .org, etc.


This is a term to describe the visits to your website.

Traffic (Channel)

A traffic channel is used to describe and categorize where your website traffic came from. Examples of this would be organic, paid, referral, etc.

Traffic (Qualified)

This is traffic to your website that matches what the user was looking for. In other words, if they were doing a search for a bat and they landed on a page about the animal and that is what they were searching for then that would be qualified traffic. However, if they were searching for a bat for baseball and ended up on a page about an animal then this would not be qualified traffic.

Words spelled the same way but have different meanings are called homonyms and this should be taken into consideration when doing keyword research.

Traffic (Referral)

Referral traffic is traffic that is referred to your website from another source such as another website linking to yours, a radio ad, newspaper ad, word of mouth, etc.


This is a ranking used by SEO Software that tells the value of a backlink to your website. The higher the TrustRank the better.