There are a lot of terms and acronyms out there that have to do with digital marketing so this page was created as a quick reference guide.
0-9
A
- A/B Testing
- Above the Fold
- Advanced Search Operators
- AI (Artificial Intelligence)
- Algorithm
- Alt Tag
- AMP
- Analytics
- Anchor Text
- Application Programming Interface (API)
- Author Authority
- Auto-Generated Content or Dynamically Created Content
B
- B2B
- B2C
- Backlink
- Baidu
- Bing
- Bing Webmaster Tools
- Bingbot
- Black Hat
- Blog
- Bounce Rate
- Bot
- Brand Keyword
- Breadcrumb Navigation
- Broken Link
- Browser
C
- Cache
- Cached Page
- Canonical URL
- Cascading Style Sheets (CSS)
- ccTLD
- Citation
- Clickbait
- Click Depth
- Click-Through-Rate (CTR)
- Client-Side Rendering
- Cloaking
- Content
- Content is King
- Content Management System (CMS)
- Content Marketing
- Co-Citation
- Code-to-Text Ratio
- Comment Spam
- Competition Analysis
- Conversion
- Conversion Rate
- Conversation Rate Optimization (CRO)
- Cookie
- Core Update
- Core Web Vitals
- Crawl Budget
- Crawl Error
- Crawler
- Crawler Directives
- Crawling
- CSS
- Customer Journey
D
- Data
- Dead End Page
- Deep Link
- Deep Link Ratio
- Delisting or Deindexing
- Digital Marketing
- Direct Traffic
- Directory
- Disavow Links
- DMOZ
- DNS
- Do-Follow Links
- Document Object Model (DOM)
- Domain
- Domain Age
- Domain Authority (DA)
- Domain History
- Domain Registrar
- Doorway Page
- DuckDuckGo
- Duplicate Content
- Dwell Time
E
F
- Faceted Navigation
- Featured Snippet
- Fetch as Google
- File Compression
- Findability
- First Link Priority
- Footer Link
- Freshness
- Funnel
G
- Geographical Modifiers
- Google Ad Planner
- Google AdSense
- Google AdWords
- Google Analytics
- Google Analytics Goals
- Google Bomb
- Google Business Profile
- Google My Business Listing
- Googlebot
- Google Dance
- Google Hummingbird Update
- Google Panda Update
- Google Penguin Update
- Google Pigeon Update
- Google RankBrain Update
- Google Sandbox
- Google Search Console
- Google Search Quality Guidelines
- Google Tag Manager
- Google Trends
- Google Webmaster Guidelines
- Google Webmaster Tools
- .gov Links
- Gray Hat
- Guest Blogging
- Guest Posting
H
I
- Image Carousels
- Image Compression
- Image Sitemap
- Image Thumbnails
- Inbound Link
- Index
- Index Coverage Report
- Indexability
- Indexed Page
- Information Layout
- Information Retrieval
- Internal Link
- IP Address
J
K
- KEI (Keyword Effectiveness Index)
- Keyword Cannibalization
- Keyword Density
- Keyword Difficulty
- Keyword Research
- Keyword Phrase/Search Phrase
- Keyword Prominence
- Keyword Stemming
- Keyword Stuffing
- Knowledge Box
- Knowledge Graph
- KPI (Key Performance Indicator)
L
- Landing Page
- Lazy Loading
- Lead
- Link
- Link Accessibility
- Link Bait
- Link Building
- Link Equity
- Link Exchange
- Link Farm
- Link Juice
- Link Profile
- Link Quality
- Link Stability
- Link Velocity
- Link Volume
- Links (Affiliate)
- Links (Directory)
- Links (Editorial)
- Links (Purchased)
- Local Pack Listing
- Log File
- Login Pages
- Long-Tail Keywords
- LSI (Latent Semantic Indexing)
- LTI (Learning Tools Interoperability)
M
N
O
P
- Page Authority (PA)
- PageRank
- Page Load Speed
- Pageview
- Pages Per Session
- Pagination
- Paid Search
- Pay-Per-Click (PPC)
- Pay-Per-Impression (PPI)
- PBN
- Penalty
- People Also Ask Listings
- Persona
- Personalization
- PHP
- Pop-Unders
- Pop-Ups
- Position
- Prominence
- Pruning
Q
R
- Rank
- RankBrain
- Ranking Factors
- Reciprocal Linking
- Redirects
- Referrer
- Rel=canonical
- Related Questions
- Relevance
- Reputation Management
- Resource Pages
- Responsive Website
- Rich Snippet
- robots.txt File
- Return on Investment (ROI)
S
- Schema
- Scraping
- Scroll Depth
- Search Boxes
- Search Engine
- Search Engine Marketing (SEM )
- Search Engine Optimization (SEO)
- Search Engine Results Pages (SERPs)
- Search Engine Results Pages Features
- Search History
- Search Quality Rater Guidelines
- Search Volume
- Searchers Intent
- Seasonal Trends
- SEO Tools
- Server-Side Rendering
- Shopping Listings
- Silo Content
- Sitelinks
- Sitemap
- Sitewide Links
- Social Media
- Social Media Marketing (SMM)
- Social Signals
- Spam
- Spider
- Split Testing
- SRCSET
- SSL Certificate
- Status Codes
- Stop Words
- Structured Data
- Subdomain
- Suggested Images
T
- Taxonomy
- Technical SEO
- Thin Content
- Time on Page
- Title Tag
- TLD (Top Level Domain)
- Traffic
- Traffic (Channel)
- Traffic (Qualified)
- Traffic (Referral)
- TrustRank
U
- UGC (User-Generated Content)
- Universal Search
- Unnatural Link
- URL (Uniform Resource Locator)
- URL Parameter
- Usability
- User Agent
- UTM Codes
- UX (User Experience)
- UX Design (User Experience Design)
V
W
- Web Page
- Webmaster Guidelines
- Website
- Website Ads
- Website Server
- Website Traffic
- White Hat
- Word Count
- WordPress
- World Wide Web (WWW)
X
Y
Z